Digital Asset Management

Brandworkz included as one of Capterra’s ‘Top Twenty Most Popular DAM Software Products’

We are delighted to have been included as one of Capterra’s top twenty most popular DAM software products in 2016.

The report ranks the top vendors in the DAM software market according to the number of customers, users, and social presence. According to Capterra, buyers often ask “which is the most popular option?” when starting their search for a software vendor.

Most of the industry reports available focus on revenue to determine market share. Capterra has taken a different approach and is aiming to represent “people metrics.” As such, it is the only report which ranks vendors based on users and customers, as well as highlighting how many social media followers and social likes each business gets.

Capterra believes this is the true popularity metric buyers want to understand about the market before making a purchase decision and the data is collected from the software vendors themselves.

The scoring algorithm produces a weighted score based 40% on number of customers, 40% on number of users, and 20% social presence.

This year a Market Score has been added which is like a simplified representation of non-revenue based market share. The score is a number out of 100. The closer the score is to 100, the stronger the market dominance.

Check out the infographic on the Capterra website by clicking here.

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