Brandworkz, the brand asset management platform, and Templafy, the template management and document creation platform have formed a strategic partnership that expands the scope of brand management across businesses.
Brand asset management and digital asset management software is already used by companies to immerse staff in the brand and to control, manage and distribute brand-compliant logos, images, videos, marketing artworks and any other business-related digital assets.
But there is a key area of brand management which is often forgotten – business documents, presentations and emails created in programmes like Microsoft Word, Outlook, Excel and PowerPoint.
Staff create literally thousands of business documents from scratch or from using their own ‘home grown’ templates every day. These documents and document templates often don’t follow company brand and compliance guidelines – leading to a “document anarchy” headache for Marketing, Communications and Compliance teams.