Brandworkz to implement global Brand Management for HLB

Award-winning Brand Management software platform Brandworkz is delighted to announce that they have been selected by HLB to implement a worldwide Brand Management solution.

HLB is a global advisory and accounting network, employing over 29,000 people across 158 countries. Having recently invested in a major brand refresh, the global Marketing team at HLB wanted to ensure not only that the new brand’s integrity would be maintained throughout the roll-out to their 795 offices, but that fully customisable assets would be available to local teams even without professional design resource, allowing for achievable brand control.

As specialists in working with Financial & Professional Services firms to ensure global brand consistency and compliance, Brandworkz was identified as the perfect solution to help HLB implement their vision.

HLB’s Global CEO, Marco Donzelli, commented: “Our brand reflects our commitment to not only our clients but to our people and an important part of our new strategy is to strengthen its presence in the marketplace. Since its launch, we’ve focused on creating opportunities to encourage the seamless adoption of the new brand throughout the network. Working with Brandworkz will further empower our people to continue to deliver the challenger brand experience we have become synonymous with.”

Jens Lundgaard, Brandworkz CEO, said “HLB  were looking for a solution which would be easy for their member firms to adopt in order to implement the new brand and brand assets; we are thrilled to have been chosen to help deliver their mission of ensuring a consistent, high-quality client experience across their global network”, adding that “we are very much looking forward to working with all the HLB teams, and welcoming them as members of the Brandworkz client family”.


About Brandworkz

Brandworkz is the leading global Brand Management platform for Financial & Professional Services. Their award-winning, cloud-based solution allows organisations to centralise, control, manage and share marketing and brand content, guidelines and messaging worldwide. Brandworkz is recognised by Codified Consultants as the world’s best Digital Asset Management system in their class for Brand & Marketing usage, and are trusted partners to some of the world’s foremost Financial & Professional brands including Baker Tilly, Ally Financial, JLL, Sun Life Financial, Aetna, AON, Blue Cross Blue Shield and many more. They are headquartered in London.

For more information, please call Neil Monahan on +4420 7288 9700 or email


About HLB

HLB International is a global network of independent advisory and accounting firms. Formed in 1969, we service clients through our member firms in 158 countries, with 29,363 partners and staff in 795 offices worldwide. Learn more about us and tell us what matters to you by visiting