Here at Brandworkz we love helping our clients to deliver exceptional brand experiences.
This week we are highlighting three case studies from our clients to illustrate how they use Brandworkz to manage their brand and content, align their internal teams and deliver consistent brand experiences across multiple countries and channels.
1. Dr. Martens
Iconic British footwear brand Dr. Martens has been worn by generations of young people. The brand is instantly recognisable on the feet of musicians, rockers, punks and rebellious youth around the world. But the brand had a problem. With over 79% of their sales coming from outside of the UK, Dr. Martens needed a better way to ensure their retail partners around the world had access to the right, approved marketing content.
In the video below, Alex Cotton, Marketing Services Manager at Dr. Martens, talks about how the brand has been able to promote its unique attitude and identity around the world using Brandworkz, and how brand consistency has improved.
Dr. Martens – Striding out with Brandworkz