From time to time a company will go through a crisis that affects the public’s perception and causes damage to the brand. These events put large amounts of pressure on different departments, not least of which is the marketing and PR department who must communicate clearly about what is going on and how the brand is dealing with the crisis. Once the initial crisis is over, the brand must figure out a way to restore confidence and ensure consumer trust is regained. This can often be a long journey but one that is necessary to rebuild the confidence that was lost.
Below we have a SlideShare presentation with four tips on how to go about winning back customer trust and rebuilding your brand following a crisis.