Brand Management

DAM: Don’t Let Your Assets Go There To Die

At the DAM EUROPE 2023 conference in the UK, Spinakr’s Chief Operating Officer Brad Luna took the stage to deliver a unique take on the importance of maximizing Digital Asset Management (DAM) systems. Addressing a gathering of over 200 industry professionals, in his session: “DAM – Don’t Let Your Assets Go There to Die”, he highlighted the significance of transforming DAM software into a critical component of a company’s marketing system. In this post, we delve deep into the world of DAM, going beyond its traditional role of storage and retrieval, and shed light on innovative ways to harness its power for transformative marketing outcomes. Incorporating real usage examples and showcasing Spinakr’s expertise, the speech aimed to empower organizations to harness the true power of their DAM software. Companies can use their DAM to achieve remarkable results in their marketing endeavors by evaluating the entire creative ecosystem from asset design to publication.

Friends don’t let friends store creative assets in a shared folder.

Digital Asset Management (DAM) software has evolved beyond a mere storage solution for digital assets. In today’s market, companies must recognize the importance of leveraging their DAM as a critical component of their marketing strategy. By doing so, they can ensure that their digital assets are efficiently stored and actively utilized to drive business growth and achieve marketing goals. 

Brandworkz and Spinakr – It’s always made sense.

Over two decades ago, Brandworkz entered the brand management industry, establishing themselves as trailblazers. Their commitment to innovation and excellence propelled them to the forefront of the industry, earning them a reputation as pioneers. Recognizing the need to align with a technology partner to enhance their offerings, Spinakr became Brandworkz’s North American partner in 2015, primarily motivated by Spinakr’s expertise in helping companies produce and market large volumes of digital assets and their custom technology solutions. Spinakr acquired Brandworkz in 2023, providing clients access to an expanded range of marketing and technology services. 

Beyond Storage and Retrieval 

While a DAM serves as a repository for digital assets, it must transcend its primary function to become a vital asset in the marketing ecosystem. Spinakr believes that understanding what each team requires to utilize the assets successfully can elevate the significance of DAM software. This approach involves evaluating the entire asset lifecycle, from ideation to usage, transforming the DAM into a critical component of the overall marketing strategy.

Real-World DAM Success Stories

Empowering Seamless Collaboration, Design, and Publication at a Global Manufacturing Company

With this global client, we collaborate closely during the asset input and creative process, leveraging our expertise in designing 3D models, social media art, graphics, copy, and videos for publication. Our team’s meticulously crafted assets are designed to capture the brand’s essence and seamlessly integrate into the Brandworkz portal, ensuring a unified and consistent brand experience. Our team then ensures these assets are strategically shared across social media platforms, benefiting end customers, distributors, and the sales network. Our comprehensive approach makes the DAM software a dynamic catalyst for driving engagement, generating leads, and ultimately boosting revenue.

Streamlining Design-to-Print Processes with Vendor Integration

Collaboration with various vendors is often essential in today’s complex marketing landscape. One Brandworkz client faced the challenge of integrating with a diverse network of printers, each with unique file requirements. Understanding the importance of seamless communication and efficient workflows, Spinakr streamlined the entire design-to-print process.

By stepping back and considering the client’s needs and the specific requirements of individual vendors, we ensured a smooth and hassle-free experience. Our expertise in DAM software and vendor integration allowed us to bridge the gap between design and print, making Brandworkz a central component of this customer’s marketing system.

Revolutionizing Stock Photo Integration for Global Real Estate Firm

Our team worked closely with the real estate firm to import their extensive library of stock photos into Brandworkz, ensuring proper tagging and organization. By making the entire stock photography library easily accessible company-wide, we simplified the search and usage of images for various marketing campaigns.

This integration saved valuable time for the marketing team and ensured consistent branding across all marketing collateral. With a comprehensive repository of high-quality stock photos, the firm could easily find and utilize the perfect visuals to engage and captivate its target audience.


In today’s rapidly evolving digital landscape, companies must recognize the need to elevate the role of their DAM software. By leveraging Spinakr’s expertise and embracing Brandworkz’s DAM as a critical component of their marketing strategy, businesses can harness the full potential of their digital assets. From streamlined asset input and publication processes to integrating with diverse vendors and stock photography libraries, the DAM catalyzes success. It’s time to unlock the true power of your DAM and propel your marketing efforts to new heights.


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