In 2012, the full-service advertising agency McKinney created a new brand positioning and communications campaign entitled ‘Strong,’ designed to build Gold’s Gym brand further. Gold’s wanted to roll out the latest campaign to their entire chain of franchises to ensure brand consistency. Still, they were worried about the cost of localizing the marketing materials for over 700 gyms.
Gold’s Gym is an international chain of gyms founded in Venice Beach, California, in 1965. It gained legendary status in the fitness world when it became the setting for Arnold Schwarzenegger’s film Pumping Iron. Operating in over 700 locations on six continents, Gold’s Gym is ranked as the number one full-service fitness franchise in the world.
Gold’s Gym Hub Stats
27,000
Asset views per year
6,700
Total assets
8,600
Active users per year
13,000
Downloads per year
Challenge
Solution
McKinney suggested Brandworkz brand management platform as a self-service portal for all of their franchisees. We created the Gold’s Gym Brand Center, which is now the home where all franchisees access campaign materials, templates, brand materials, and social media support. Gym managers can now easily create localized marketing materials consistent with the overall Gold’s Gym brand positioning in a matter of minutes.
Results
- New campaigns have been deployed consistently across the Gold’s Gym network
- Production costs, time to market, and wastage have been greatly reduced with Web-to-Publish
- Maximized ROI from campaign investment
- Improved brand consistency across the Gold’s Gym franchise network
- Better support system for franchisees
Start Building Your Brand Management System Today!
Brandworkz Brand Management Software
Brand management software equips your marketers with the tools to ensure a consistent brand experience, optimize marketing operations, and enhance brand value.
Digital Asset Management
Our advanced DAM is the core of Brandworkz, offering a single solution for all your storage and access needs.
Digital & Print Templates
Customizable templates allow low-level changes without requiring approval, saving time and boosting creativity.
Approval Workflow
Track, audit, and approve new assets within the same tool you use for storage and access, streamlining workflows and enhancing consistency.
Logo Finder
Ensure everyone finds the right logo instantly with just a click. Eliminate repetitive requests and maintain brand consistency effortlessly.
Guidelines & Positioning
Keep everyone aligned with editable brand guidelines integrated directly into your DAM and approval workflow tools.
Reporting & Analysis
Receive updates on your most-used assets, upcoming asset reviews, and insights into how users interact with your system.
Our Clients
Streamline, Automate, Approve
Experience the simplicity of Brandworkz workflows with a quick demo. Fill out the form to get started today.
