Icebreaker

Icebreaker brand management software is the central, go-to resource for brand management and Digital Asset Management, and the adoption rate for The Station by all users is 40% higher than expected. As expected, Marketing Managers locally and overseas are the most frequent users. Kent, an Icebreaker marketer in California, sums it up: “This is above and beyond expectations!! You totally hit the mark and have the exact right tool that we need.”

Retail teams globally make up 53% of users, accessing the latest in-store POS, new season photography, and Web-to-Publish toolkits directly without having to submit a brief for material to head office. With additional access to brand and product facts, the incredible benefits of Icebreaker’s outdoor products can be consistently communicated to consumers to increase customer trials, promote repeat purchases, and build a word-of-mouth network. Nick, an account manager in Australia, says, “This has transformed the way we deliver assets to our retailers.”

At the end of 2012, the company posted turnover figures of US$200m. With a marketing strategy that eschews traditional advertising in favor of word-of-mouth and PR, a powerful, consistent brand is absolutely crucial to building sales and the business.

It is estimated that savings from reduced ad hoc requests for the creation of marketing materials alone have saved $100,000 per year. Time to market for new collections has been reduced by 1 month, and the use of out-of-date imagery has virtually been eradicated since the implementation of Brandworkz Brand Management Software. Marketing and creative departments now create strategic, highly effective marketing toolkits for retailers, increasing sales.