Sharing our know-how

We live and breathe brand management — and like to share some of our thoughts and expertise with you.

Knowledge

Follow our blog, read our in-depth articles or download our whitepapers — as always we are looking forward to hearing your opinions and comments.

Articles

The rise of the Chief Marketing Technologist

Blake Cahill, Head of Global Digital Marketing at Phillips, is unequivocal about the importance of understanding today’s fast-moving mobile and social technologies. ‘As a marketer,’ he says, ‘if you don’t understand those technologies well and how they’re being used by relevant audiences, it’s going to make it incredibly tough for you to do your job...

Visual Marketing Logos

Going forward into 2014

Digital Marketing Predictions I think we’re in for an exceptionally interesting year – with its fair share of exciting...

Lloyds Bank Logo

Can you bank on a brand?

Poverty, struggle, dignity, purpose and pride aren’t often terms used by banks. But these make up the central message...

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Blog

Reebok rebrand 6 months on

Reebok, the global sports brand, rebranded back in March 2014 with more than a new logo, they rebranded with a completely new ethos for their company. Reebok was founded...

Airbnb rebrand with a Bélo

I think it’d be nearly impossible to have not noticed Airbnb’s rebrand last week. It has been a popular...

Our favourite Christmas Ads of 2013

Christmas television advertisements have taken on greater significance in recent years and the anticipation to the Christmas ads season...

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Whitepapers

Why marketers need digital asset management to grow their brands A Seven-step DAM Implementation Guide Digital Asset Management (DAM) Product Guide Marketing Resource Management Product Guide The Business Case for a Brand Management Platform How to make your brand more valuable than the competition How to choose a brand portal
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