How to Embrace Strategic Brand Management
In a market filled with more noise than ever, having cohesive, consistent branding that shouts your message loud and clear…
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How to Simplify Marketing Compliance in 2022
You know marketing compliance is important, but it’s not easy. It requires a process for ensuring your organisation’s marketing…
What is Digital Asset Management?
DAM For Beginners
Put simply, digital asset management (DAM) is software that helps you catalogue, store and access digital files in a…
Why a Digital Asset Management System Isn’t Enough to Manage Your Brand in 2022
Digital Asset Management (DAM) is considered essential to how brands store, access, control and share their logos, graphics, documents,…
Do You Need a Brand Management System?
Phenomenal growth in the martech landscape has changed the way marketers buy and use software. Martech ‘stacks’ are being built;…
Four Brand Equity Strategies Worth Taking Seriously
“Brand equity” might sound like marketing jargon… and, well, it is. However, that doesn’t mean it’s something to dismiss.…
How to Ensure Brand Consistency Across Every Channel
Brand consistency is the glue that holds your entire brand and marketing strategy together. Without it, you’d just be blasting…
4 Ongoing challenges faced by brand managers beyond 2022
And 4 solutions proven to work
Brand management can feel a lot like herding cats. Particularly if you’ve recently rebranded, the need to chase down…
5 design basics of rebranding that are often overlooked
In my 25 years in the branding industry, I have probably been part of 50-100 branding and rebranding projects…
How much international brand consistency is achievable in financial services?
The first key point won’t come as a surprise: international brand consistency across Europe in financial services is low compared…