It’s easy to get excited about software functionality when specifying and reviewing DAM software platforms. But how far are you considering the less-visible non-functional requirements? Without a solid structure that…
81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those marketers believe the brand experience they deliver to their customers is…
Christmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit can be felt. High-street coffee shops are getting involved in…
Volkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make many of its vehicles appear up to twenty times cleaner have…
According to Gartner, marketers are becoming increasingly responsible for buying marketing related technology and services for managing digital files. In fact, Gartner predicts that by 2017 the CMO will spend more…
We love the unexpected. This is especially true these days where the web and smartphones have largely eradicated the element of surprise and adventure from most parts of our life….
When implementing a new digital asset management system, it’s important to first have a firm plan in place. That way you can be as sure as possible that your project…
The following is the advice we give to our new clients who’ve been using another digital asset management platform and need to migrate their assets over to Brandworkz. Exporting assets and metadata…
Ailing supermarket chain Morrisons, which recently announced the biggest downturn in sales at a listed supermarket in decades and a massive profit warning, has resorted to price cuts to boost…
