Finance & InsuranceHow much international brand consistency is achievable in financial services?February 8, 2019Jens LundgaardThe first key point won’t come as a surprise: international brand consistency across Europe in financial services is low compared…
Digital Asset ManagementAsset migration strategy and process for Digital Asset Management systemsDecember 18, 2018Jens LundgaardAsset migration can be a messy business as there will typically be assets lurking in the corners of your Digital…
Digital Asset ManagementHow to write an RFP for a DAM and Web-to-Print system: A 10- step guideNovember 26, 2018Jens LundgaardHow to write your RFP All Brand Management Software, Digital Asset Management and Web-to-Publish vendors will tell you that their system…
Digital Asset ManagementBuying a DAM system in 2018: Five must-havesDecember 5, 2017Jens LundgaardIt is that time of the year when much is written about the next innovations in technology – not least…
Brand ExperienceINFOGRAPHIC: Five challenges for marketers in delivering a consistent brand experience to customersAugust 4, 2017Jens Lundgaard81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those…
Digital Asset ManagementFive technical questions you must ask your DAM vendor before you buyMay 3, 2017Jens LundgaardIt’s easy to get excited about software functionality when specifying and reviewing DAM software platforms. But how far are you…
Brand ManagementBrand Design is Going MobileJuly 25, 2016Jens LundgaardWhat banking and financial services brands can learn from those who are doing it right. Savvy brands are putting user…
Brand ExperienceInfographic: Five challenges for marketers in delivering a consistent brand experience to customersApril 22, 2016Jens Lundgaard81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those…
BrandingA branded cup of festive cheerDecember 12, 2015Jens LundgaardChristmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit…
Brand ManagementBeyond the ‘Diesel Dupe’: How the VW brand can win back consumer trustNovember 19, 2015Jens LundgaardVolkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make many…