Do you need a Brand Management System?
Phenomenal growth in the martech landscape has changed the way marketers buy and use software. Martech ‘stacks’ are being built;…
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Four brand equity strategies worth taking seriously
“Brand equity” might sound like marketing jargon… and, well, it is. However, that doesn’t mean it’s something to dismiss.…
How to Ensure Brand Consistency Across Every Channel
Brand consistency is the glue that holds your entire brand and marketing strategy together. Without it, you’d just be blasting…
4 Ongoing challenges faced by brand managers beyond 2021
And 4 solutions proven to work Brand management can feel a lot like herding cats. Particularly if you’ve recently rebranded,…
5 design basics often overlooked as part of a rebrand or new brand
In my 25 years in the branding industry, I have probably been part of 50-100 branding and rebranding projects…
How much international brand consistency is achievable in financial services?
The first key point won’t come as a surprise: international brand consistency across Europe in financial services is low compared…
Asset migration strategy and process for Digital Asset Management systems
Asset migration can be a messy business as there will typically be assets lurking in the corners of your Digital…
How to write an RFP for a DAM and Web-to-Print system: A 10- step guide
How to write your RFP All Brand Management Software, Digital Asset Management and Web-to-Publish vendors will tell you that their system…
Buying a DAM system in 2018: Five must-haves
It is that time of the year when much is written about the next innovations in technology – not least…
INFOGRAPHIC: Five challenges for marketers in delivering a consistent brand experience to customers
81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those…