5 design basics often overlooked as part of a rebrand or new brand
In my 25 years in the branding industry, I have probably been part of 50-100 branding and rebranding projects and…
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How much international brand consistency is achievable in financial services?
The first key point won’t come as a surprise: international brand consistency across Europe in financial services is low compared…
Asset migration strategy and process for Digital Asset Management systems
Asset migration can be a messy business as there will typically be assets lurking in the corners of your Digital…
How to write an RFP for a DAM and Web-to-Print system: A 10- step guide
How to write your RFP All Brand Management Software, Digital Asset Management and Web-to-Publish vendors will tell you that their system…
Buying a DAM system in 2018: Five must-haves
It is that time of the year when much is written about the next innovations in technology – not least…
INFOGRAPHIC: Five challenges for marketers in delivering a consistent brand experience to customers
81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those…
Five technical questions you must ask your DAM vendor before you buy
It’s easy to get excited about software functionality when specifying and reviewing DAM software platforms. But how far are you…
Brand Design is Going Mobile
What banking and financial services brands can learn from those who are doing it right. Savvy brands are putting user…
A branded cup of festive cheer
Christmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit…
Beyond the ‘Diesel Dupe’: How the VW brand can win back consumer trust
Volkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make many…