Brand Management

A double first in brand management

We are delighted to bring you a new client case study for the University of Greenwich, in London, established in 1890.  Greenwich is synonymous with great British naval and royal tradition as well as its historical stewardship of Greenwich Mean Time, on which all international time is based, and the University is housed in the historic splendour of the old Royal Naval College beside the River Thames.

 

Not a bad start in branding terms!

UoG-Campus

But it does present its own peculiar problems. ‘Our main campus here in Greenwich is a fantastic building,’ says the University’s Director of Communications and Recruitment, Robert Mayor, ‘but it’s a hopeless working environment because everyone is scattered in offices all over the place, so maintaining consistency around our brand is quite a challenge.’

University of Greenwich Homepage

In this case study Robert talks through the specific branding and marketing challenges the institution was facing.

Greenwich HR Course Brochure

He reveals how, after a rebrand in 2017, the University of Greenwich solved key issues of internal communications, global brand consistency and marketing production lead times by implementing brand management software and integrating with other third-party software systems to drive efficiency.

 

To read the case study in full click here.

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