We’d like to introduce you to a Brandworkz brand asset management client. Meet Wade Baylis from global property management company JLL. Wade is in charge of digital marketing, social media and brand across the globe. A company of 75,000 people in 1,000 locations across 70 countries, JLL recognises the importance of a strong global brand to draw the business together, and it’s Wade’s job to make it happen.
Wade is the man in charge of the JLL Brand Hub, their Brandworkz platform used to educate global staff to the values, vision and guidelines on being part of the JLL brand. The business has recently gone through a brand refresh including re-launch of their Band Hub with an innovative new design and structure, reflecting the new identity and putting the real meaning of the brand front and centre. The aim is to drive up brand consistency and improve global communications output.
“We had several areas around the business providing brand experiences and guidance. It’s now all in one place and consistent which allows our users to create consistent brand materials, which in turn crates a really consistent brand for us.” says Wade.
To find out more about the Brandworkz and JLL story, email firstname.lastname@example.org or request a demo.