MONIN, the world famous flavoured syrup brand and Brandworkz, the marketing and brand management software company, are delighted to announce that they have formed a business collaboration.
MONIN is implementing the Brandworkz brand asset management software platform in their business to enhance their marketing operations. The system will provide MONIN marketing and sales teams, wider staff, external agencies and partners worldwide with a marketing content hub, enabling them to strengthen their iconic brand even further.
Their teams will be able to access the marketing content and brand guidelines they need to deliver enticing marketing communications and the distinctive brand experience that their customers expect in today’s demanding marketplace.
Brandworkz will also give MONIN the opportunity to centralize its digital assets in an unique platform. The objective is to keep control of the brand image of MONIN products across all platforms and media. Jérémy Barbaud, Digital project manager at MONIN says, “Our digital assets are very important for our e-commerce and social network activation. Being able to integrate Brandworkz digital asset management so easily into our marketing process was vital because our projects move so quickly.”
MONIN is a market-leader and innovator in the flavoured syrup market, and has been selling its products for over 100 years. It has a global reputation for quality, and for bringing incredible flavours to kitchens, coffeehouses, restaurants and bars around the world.
Pierre-Eric Cognard, CIO – MONIN Group says, “In our market the level of quality demanded by our clients is high and the platform must be reliable all over the world for our customer requirements.”
Steve McGowan, Brandworkz Executive Director says “Just as it takes skill, effort and passion to create MONIN’s unique flavoured syrups, so too does it take skill, effort and passion to build a software system that brands like MONIN want to use. We are delighted that MONIN has chosen Brandworkz as their brand management platform and look forward to working together for the long term.”
Founded more than 100 years ago in France, family-owned and operated for three generations, MONIN is the premier provider of flavouring products for creating specialty beverage and flavourful culinary solutions. With manufacturing facilities in three continents and distribution to more than 140 countries, MONIN is recognised as the global flavour leader. MONIN’s passion for innovation brings incredible flavours to kitchens, coffeehouses, restaurants and bars around the world. MONIN currently offers over 200 specialty syrup, sauce, fruit smoothie and cocktail mixes designed to add superior flavour from specialty beverages to culinary applications. For more information visit www.monin.com.
Brandworkz is a cloud-based brand management platform for marketers. A centralised portal, Brandworkz is designed to be the content hub of your marketing ecosystem.
With so many marketing channels and so much content, it is easy to lose a grip of whether colleagues, agencies, distributors, sales people and partners are communicating the right messages to the right audiences at the right time. If there is a disconnect in communication between teams, the brand promise doesn’t get as far as the consumer and their brand experience is not consistent.
Brandworkz enables every internal team within a business to deliver a unified brand experience. It allows users to share marketing content, create and edit artwork, collaborate with colleagues globally and buy in to the brand promise.
Brands like Red Bull Racing, JLL, Silicon Valley Bank and Cambridge University are already using Brandworkz to increase marketing efficiency and delight their customers with a consistent, integrated brand experience.
Anna Cotton, Brandworkz, London Office, +44 (0)20 7288 9700
Click here for more information about Brandworkz brand management software