Branding is pivotal to business success, but orchestrating a slick, effective branding strategy across multiple channels is far from a walk in the park. As branding strategies multiply across channels, digital asset management (DAM) software is essential to ensuring that the right brand assets — images, videos, graphics, etc — are available to the…
Your brand is everything. That said, there are so many ways for your brand to fail and so little room for error. Maybe your brand management process is too convoluted, ambiguous, or just plain inconsistent. We like to call these brand management challenges — and unfortunately, there only seems to be more popping up all…
You know marketing compliance is important, but it’s not easy. It requires a process for ensuring your organisation’s marketing content follows external or governmental regulations. Super sexy, right? Well no, but it is EXTREMELY important. Compliant marketing protects customers and ensures they are not misled or deceived — which, of course, protects your business…
GDPR regulations come into force this week, giving more privacy rights to consumers and holding to account those that breach them, so we are all for it. In line with the regulations, Brandworkz Brand Management Software release 8.2 comes with a focus on features to give greater control to clients and end users around visibility…
Digital asset management (DAM) is already established as a must-have in sales and marketing. Indeed, DAM has become the veritable beating heart of the marketing ecosystem, where internal teams and third-party partners can access and use the brand guidelines and marketing materials they need at any time, anywhere. But now powerful new influences are coming…
International property consulting firm JLL wanted to create a more unified image of their company and share their brand initiatives with local markets. With Brandworkz Brand Management Software they now have an online hub for their brand where people can get total brand immersion and share the latest marketing initiatives. Watch the video below to…
Brandworkz 6.3 New Feature: Zipping Previously Brandworkz digital asset management has limited the size of zipped downloads to 250MBs. Thanks to a combination of new server infrastructure and new queuing systems we are now able to offer users the ability to download zipped files of up to 25GBs. Some key points about the new zipping…
The latest edition of Brandworkz, Version 5.0 is to be revealed at marketing technology exhibition, TFM&A at Earls Court 2, London on 28 & 29 February. Brandworkz Brand Management Software technology is further strengthened with this major release. Brandworkz version 5.0 gives brand and marketing managers more tools than ever before to manage their brands…
