“The customer can have a car painted any colour he wants as long as it’s black” so said Henry Ford in 1909 about Ford’s Model T. Some digital asset management vendors still view the DAM market the same way, over 100 years later.
Every DAM buyer is looking for a system that is going to fit their business, enable good user adoption and deliver value. But not every DAM system can do so. That’s because some are the equivalent of Henry Ford’s car: one-size-fits-all.
If you are reviewing brand asset management vendors, ask them this question: Is it a configurable digital asset management system that will be flexible to my requirements now and into the future?
Remember, it is unlikely that a system that is right for you and your users on day one will still be right on day 1,000. Businesses change, brands change, processes change and people change. Your DAM system should be able to change too.
Here are the three main reasons why you should choose a configurable digital asset management platform.
Lower costs across the board
Imagine you had to call the provider of your washing machine every time you wanted to make a change to the settings, the costs would add up very quickly. The same applies to your DAM system. Ideally you will have a small number of admin users or DAM Managers who are responsible for the ‘back end’ of the platform and can be called upon to make basic changes to your system. Tasks like adding new top-level folders, adding new users, editing metadata schemas and making edits to CMS pages should not require vendor input. This is one way that some vendors milk their clients for extra fees. Ask your potential DAM vendor if their system is built in a way that makes it possible for admins to execute essential modifications that do not incur extra after-sales costs.