Our CEO, Jens Lundgaard, is set to speak at a financial services industry conference on 3 March 2015 called ‘Optimise the digital customer journey in financial services’.
With a number of speakers across the day, the sessions will explore how to boost digital performance with engaging content and integrated cross-channel marketing strategies.
Jens’ speech is titled ‘How to coordinate and manage your content for effective multichannel marketing‘.
There are so many digital channels available to marketers and so much marketing content needed, it is easy to lose control of whether your marketing technology platforms, internal marketing teams, agencies, sales teams, partners and colleagues are communicating the right messages to the right customers at the right time. In addition, marketers must operate within legal and compliance rules.
Using stories from brands across Financial Services and Insurance, and with tip tips and actionable takeaways, Jens will look at how to:
- create a content hub for your marketing ecosystem
- streamline marketing content
- remain compliant and run consistent, integrated, multi-channel campaigns
- enhance your brand using brand asset management