There has been phenomenal growth in the martech landscape. Marketers are shifting their focus from promoting the brand to delivering an excellent customer experience and this has changed the way…
Marketers are being tasked with finding ways to work more efficiently. There’s been such an explosion of potential marketing channels, all of which require content, that outdated manual methods of managing and sharing content are no longer workable.
Marketers are turning to digital asset management (DAM) platforms to help. But it can be daunting to start the process of specifying a digital asset management platform. Where do you start? How do you plan for such a project?
It doesn’t need to be hard. With our Digital Asset Management Project Planning Toolkit you get the right tools and checklists to help in the early stages of planning a successful DAM project.
We hope you find it useful!