Dr. Martens

Putting the best brand foot forward

Request a Demo

Dr. Martens is a British footwear and clothing brand loved by many for over 70 years. Over 10 million pairs of “Docs” are sold yearly online or via their 94 total owned stores worldwide, generating revenues of over £348 million. Through their adoption by numerous youth subcultures, the “Bouncing Soles”, yellow stitching and welted construction have become an iconic part of British fashion history.

Dr. Martens Hub Stats

160,000

Asset views per year

119,000

Digital assets

49,000

Active users per year

75,000

Downloads per year

Challenge

Dr. Martens relied on an outdated, server-based digital asset management system that was slow and made accessing approved marketing content challenging. As a result, marketers outside the UK—where 79% of sales occur—created their own materials, often deviating from the brand.

Solution

The Dr. Martens Hub, powered by Brandworkz, serves as the brand’s single source of truth. Employees can explore the brand’s rich heritage, unique identity, and attitude. Housing over 100,000 product images, the Hub supports everything from in-store displays to online platforms. Master images are automatically synced to the Dr. Martens e-commerce site in the correct size and resolution, ensuring any updates on the Hub are instantly reflected online.

Results

  • Improved brand consistency and brand look on a global scale
  • The ability for anyone in the world to access any of the content they need
  • Users save huge amounts of time with powerful search and an organized DAM library
  • Integration between the Hub and Dr. Martens’ e-commerce site has improved brand consistency and reduced costs
  • Breakdown of silos of information and the creation of a single source of truth for brand images
  • Wide adoption across the organization (now used by HR and legal teams)

Start Building Your Brand Management System Today!

request a demo

Brandworkz Brand Management Software

Brand management software equips your marketers with the tools to ensure a consistent brand experience, optimize marketing operations, and enhance brand value.

Digital Asset Management

Our advanced DAM is the core of Brandworkz, offering a single solution for all your storage and access needs.

Digital & Print Templates

Customizable templates allow low-level changes without requiring approval, saving time and boosting creativity.

Approval Workflow

Track, audit, and approve new assets within the same tool you use for storage and access, streamlining workflows and enhancing consistency.

Logo Finder

Ensure everyone finds the right logo instantly with just a click. Eliminate repetitive requests and maintain brand consistency effortlessly.

Guidelines & Positioning

Keep everyone aligned with editable brand guidelines integrated directly into your DAM and approval workflow tools.

Reporting & Analysis

Receive updates on your most-used assets, upcoming asset reviews, and insights into how users interact with your system.

Our Clients

Streamline, Automate, Approve

Experience the simplicity of Brandworkz workflows with a quick demo. Fill out the form to get started today.
 

What’s Included?

  • See real-world examples of how our workflows enhance compliance.
  • Receive expert advice on the best workflows for your processes.
  • No agenda, no obligation—just valuable insights.

Brandworkz needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Rathbones