Over the past seven years, we have successfully helped JLL launch three brand refreshes – we count that as a hat-trick! Brandworkz created the Brand Hub, the new home for the JLL brand. The Brand Hub is available 24/7 for all JLL employees and external partners and is the single source of truth for all JLL brand materials. Showcasing the best content within the Brand Hub, JLL is now promoting best practices and empowering local marketers while maintaining brand consistency globally.
JLL is an investment management company specializing in real estate. It is the second largest publicly traded commercial real estate brokerage firm in the world, employing over 82,000 staff in 300 offices across over 80 countries.
JLL Hub Stats
225,000
Page views per year
5,000
Digital assets
23,000
Active users per year
103,000
Downloads per year
Challenge
In 2017, JLL had a global rebrand that had to be rolled out across hundreds of locations and to thousands of staff. Any rebrand is challenging, but a rebrand on this scale is entirely different. Trust us, we know. Launching the new brand positioning would have been a significant struggle without a central location where their employees could learn about it and access the new brand material. It was vital to achieve a successful roll-out to get the most out of all the hard work on the re-brand.
Solution
Results
- Brand Hub supported the roll-out of the new visual identity and brand guidelines
- Empowered marketers to promote the JLL brand in their local market
- Improved consistency by having a single source of truth for all JLL content
- Significant improvements made to marketing efficiency and quality
- Reduction in the amount of duplicated content
Start Building Your Brand Management System Today!
Brandworkz Brand Management Software
Brand management software equips your marketers with the tools to ensure a consistent brand experience, optimize marketing operations, and enhance brand value.
Digital Asset Management
Our advanced DAM is the core of Brandworkz, offering a single solution for all your storage and access needs.
Digital & Print Templates
Customizable templates allow low-level changes without requiring approval, saving time and boosting creativity.
Approval Workflow
Track, audit, and approve new assets within the same tool you use for storage and access, streamlining workflows and enhancing consistency.
Logo Finder
Ensure everyone finds the right logo instantly with just a click. Eliminate repetitive requests and maintain brand consistency effortlessly.
Guidelines & Positioning
Keep everyone aligned with editable brand guidelines integrated directly into your DAM and approval workflow tools.
Reporting & Analysis
Receive updates on your most-used assets, upcoming asset reviews, and insights into how users interact with your system.
Our Clients
Streamline, Automate, Approve
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