Brand Management

Meet the Brandworkz client – Mitsubishi Motors

Meet another of our clients! This time it is automotive brand Mitsubishi Motors. Andy Minns is their Marketing Communications Manager and in this video he tells us how Mitsubishi works with its large dealership network across the UK. Andy reveals the kind of challenges they faced managing and distributing marketing materials to the dealers and the problems with maintaining brand consistency. Until they found Brandworkz, that is.

‘Non-compliance of brand guidelines by dealers used to be one of our most serious issues,’ Andy reveals. ‘Brandworkz was part of the strategy to change this. Our brand is key, so we’ve made sure all the information people need is in the system and we’ve made a real push to ensure they comply. Dealer training includes when and how to use Brandworkz. It keeps everyone on-brand.’

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