60 Second Showcase: How to align brand promise and brand experience
Marketers have a great amount of power to reach-out to consumers at the right time, in the right place with the right message. But with that great power comes great...
Why brand consistency is the Holy Grail of positive brand experience
The idea that brand consistency leads to positive customer experience and long-term loyalty is nothing new. Pick any of our era’s most iconic names – Apple, Coke, McDonalds – and...
Watch our webinar: Learn how to deliver powerful customer experiences
“Exceptional experiences are now your best competitive advantage” according to Laura Ramos at Forrester research. In a digital world, brands must delight customers consistently with great customer experiences in every...
Exceed Customer Expectations with Internal Brand Alignment
Before the internet transformed the way we purchase goods and services, brands relied on advertising and communications to emotionally engage us. Not much has changed, except today, regardless of how...
How to deliver exceptional experiences and your best competitive advantage
With so much brand choice available, customers need a differentiator, a reason to buy in and keep coming back. Today, that differentiator is brand experience. Customers are demanding consistently positive...
60 Second Showcase: How do you exceed customer expectations?
The internet has transformed the way we buy products and services, there is now a lot more riding on our loyalty. In her latest Brandworkz 60 Second Showcase, Anna Cotton...
Infographic: CIM Brand Experience Research
The Chartered Institute of Marketing has produced an infographic with key data from the research they carried out with Brandworkz into brand experience. The research was conducted with 2,200 marketing leaders working...
Infographic: Five challenges for marketers in delivering a consistent brand experience to customers
81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those marketers believe the brand experience they deliver to their customers is…
60 Second Showcase – How do you deliver a consistent brand experience?
Marketing has changed. Customers are now taking control and are looking for a consistent brand experience. In the latest in our series of 60 Second Showcase videos, Brandworkz Digital Marketing Manage...
Six secrets of delivering a positive customer experience
The voice of the consumer has never been so powerful. Social media and online reviewing have given customers and their experiences a phenomenal opinion platform, a value and status that…