White paper: The five principles of brand management
A well-established and consistent brand is one of the holy grails of business. It’s a huge – albeit intangible –…
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Exceed Customer Expectations with Internal Brand Alignment
Before the internet transformed the way we purchase goods and services, brands relied on advertising and communications to emotionally engage…
How two Brandworkz clients drive brand experience consistency in an omnichannel world
In today’s advanced marketing environment, it all starts with the brand hub. That’s the cloud-based centralised portal at the heart…
How Brandworkz solves the brand experience consistency challenge
Have you been struggling with how to drive up brand experience consistency for your brand? This is a question Brandworkz…
Join us at Festival of Marketing to find out how to win the brand experience consistency battle
Brand experience can have a more positive effect on consumers than the best ads or celebrity endorsement. In fact Laura…
INFOGRAPHIC: Five challenges for marketers in delivering a consistent brand experience to customers
81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those…
60 Second Showcase: How to align brand promise and brand experience
Marketers have a great amount of power to reach-out to consumers at the right time, in the right place with…
A brand new experience: How the automotive industry is gearing up to meet today’s customer expectations
When Autotrader asked 4,000 people whether they’d prefer the car buying process to carry on just as it is, only…
Why brand consistency is the Holy Grail of positive brand experience
The idea that brand consistency leads to positive customer experience and long-term loyalty is nothing new. Pick any of our…
60 Second Showcase: How do you exceed customer expectations?
The internet has transformed the way we buy products and services, there is now a lot more riding on our…