Brand ExperienceWhite paper: The five principles of brand managementSeptember 18, 2019Neil MonahanA well-established and consistent brand is one of the holy grails of business. It’s a huge – albeit intangible –…
Brand ExperienceExceed Customer Expectations with Internal Brand AlignmentAugust 16, 2018Neil MonahanBefore the internet transformed the way we purchase goods and services, brands relied on advertising and communications to emotionally engage…
Brand ExperienceHow two Brandworkz clients drive brand experience consistency in an omnichannel worldMay 3, 2018Anna CottonIn today’s advanced marketing environment, it all starts with the brand hub. That’s the cloud-based centralised portal at the heart…
Brand ExperienceHow Brandworkz solves the brand experience consistency challengeOctober 23, 2017Anna CottonHave you been struggling with how to drive up brand experience consistency for your brand? This is a question Brandworkz…
Brand ExperienceJoin us at Festival of Marketing to find out how to win the brand experience consistency battleAugust 30, 2017Neil MonahanBrand experience can have a more positive effect on consumers than the best ads or celebrity endorsement. In fact Laura…
Brand ExperienceINFOGRAPHIC: Five challenges for marketers in delivering a consistent brand experience to customersAugust 4, 2017Jens Lundgaard81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those…
Brand Experience60 Second Showcase: How to align brand promise and brand experienceApril 5, 2017Anna CottonMarketers have a great amount of power to reach-out to consumers at the right time, in the right place with…
Brand ExperienceA brand new experienceJanuary 18, 2017Minh HoangHow the automotive industry is gearing up to meet today’s customer expectations When Autotrader asked 4,000 people whether they’d prefer…
Brand ExperienceWhy brand consistency is the Holy Grail of positive brand experienceOctober 27, 2016Anna CottonThe idea that brand consistency leads to positive customer experience and long-term loyalty is nothing new. Pick any of our…
Brand Experience60 Second Showcase: How do you exceed customer expectations?July 26, 2016Anna CottonThe internet has transformed the way we buy products and services, there is now a lot more riding on our…