When Apple Pay launched in the USA in October 2014, more than a million credit cards were registered in the first three days. In the first six months after Apple Pay went live in the UK, more than 3.2 million journeys were made on the London transport network, originating from almost 200,000 smart phones. By…
The Chartered Institute of Marketing has produced an infographic with key data from the research they carried out with brand asset management system provider Brandworkz into brand experience. The research was conducted with 2,200 marketing leaders working within international organizations around the world. It looked into some of the challenges and opportunities marketers face when aligning internal teams…
According to Anatoly Roytman “Customer experience is now clearly at the heart of digital transformation, and digital is at the centre of that customer experience.” We believe that digital transformation is a process of reinvention centred on wholesale re-evaluation of how to put the customer at the very heart of the business. In our latest…
Customer experience is becoming a key focus in marketing right now. A report just published by the Economist Intelligence Unit and Marketo found that three quarters of marketers surveyed predicted that in three to five years time the marketing function will be almost entirely responsible for overseeing customer experience. You know things really are changing…
Marketing has changed. Customers are now taking control and are looking for a consistent brand experience. In the latest in our series of 60 Second Showcase videos, Brandworkz Digital Marketing Manage Neil Monahan looks at how marketing has changed and why brands should ensure that they deliver a great brand experience to their clients and…
The voice of the consumer has never been so powerful. Social media and online reviewing have given customers and their experiences a phenomenal opinion platform, a value and status that cannot – and isn’t – being ignored. As consumers we all put certain brands above others and in return expect them to deliver on their…
In our blog a few weeks ago we looked at what customer experience is and how it is key in helping you to differentiate your brand from your competitors, create a loyal customer base and build a strong brand that customers will trust. In an EY survey to over 32,000 retail bank customers globally they…
Blake Cahill, Head of Global Digital Marketing at Phillips, is unequivocal about the importance of understanding today’s fast-moving mobile and social technologies. ‘As a marketer,’ he says, ‘if you don’t understand those technologies well and how they’re being used by relevant audiences, it’s going to make it incredibly tough for you to do your job…
Our interaction with many brands is almost exclusively screen-based now – through a website, phone app or other screen interfaces, such as cash machines or self-service supermarket checkouts. Yet an often overlooked part of the branding and brand design is how compelling your visual identity looks onscreen and how easy it is to interact with…
