Christmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit can be felt. High-street coffee shops are getting involved in the Christmas fun by extending their brand power with feel-good festive cups, but some are more successful than others. Waitrose Waitrose has struck gold…
Healthcare marketers are faced with issues that hold back their ability to innovate. Many healthcare brands are not set up to deliver digital programs and marketers must navigate a very complex and constantly changing set of rules within the industry. Here’s a brief brand asset management Slideshare presentation with a three-step guide on how to promote innovation…
We love the unexpected. This is especially true these days where the web and smartphones have largely eradicated the element of surprise and adventure from most parts of our life. More and more brands are using this to their advantage and are running campaigns built around creating genuine surprise. We saw this in last month’s…
Is there a better way to start your week off that sitting and watching adverts at work and not getting in trouble for it? Well I got to do just that with the Super Bowl ads! Last night 110 million people across the world tuned into the Super Bowl to watch the Seattle Seahawks and…
It’s that time of year again. My favourite time year, when it’s acceptable to eat copious amounts of food, wear large over-sized jumpers and share in the magic of this holiday season with friends and family (less talk about brand management software too!). So in the Christmas spirit what better way to start off our…
Fresh from Apple Live we look at what we learnt from the tech giant Apple is back You might ask, did they ever go away? Sure they have posted record profits over the last few years, launched an entry level iPhone (sort of) and a smaller iPad but the lack of a new product and…
Reebok, the global sports brand, rebranded back in March 2014 with more than a new logo, they rebranded with a completely new ethos for their company. Reebok was founded in 1895 and has been a subsidiary of Adidas since 2005. The sports apparel industry is a competitive one with big players such as Nike, Under…
Ailing supermarket chain Morrisons, which recently announced the biggest downturn in sales at a listed supermarket in decades and a massive profit warning, has resorted to price cuts to boost its brand. In May it revealed, using the lacklustre strapline ‘it’s the new cheaper Morrisons’, that 1,200 products were being discounted making the chain, equally…
Back in late May when the merger between Carphone Warehouse and Dixons Retail was announced many marketers weighed in on their thoughts about the new name, Dixons Carphone. At Brandworkz, we also put our thoughts into writing in an article for DesignWeek. Dixons Carphone seems to us and to others to be an odd choice…
I think it’d be nearly impossible to have not noticed Airbnb’s rebrand last week. It has been a popular topic of conversation on social media, even trending on twitter for a time. While there was some backlash in response to the new logo with references about it looking like a certain piece of female anatomy…
