Everything about the unveiling of David Bowie’s new album has been unorthodox. From the silent making of it over two years, the surprise release of the single Where Are We Now in January and only then the rumour of a new album, The Next Day, for March. Then the single and mini-movie The Stars (Are…
Famous brands, stripped to varying degrees of their branding, logos and labels, are being showcased by Selfridges’ edgy concept store, the Quiet Shop, for the next month. As part of the retailer’s wider No Noise initiative, iconic products Marmite, Heinz Tomato Ketchup and Baked Beans sit alongside their cosmetic and fashion counterparts from Clinique, Armani,…
Your brand guidelines and brand manual are the most important documents your company will ever produce. A bold statement, but the truth is that these documents are your brand ‘bible’. They communicate why you exist, tell your brand stories, and communicate how it should be expressed. Everyone tasked with communicating your brand should be consulting…
No-one can fail to have been inspired by the 2012 Olympics we have just witnessed. Sports men and women competing at the top of their game to win the highest prize possible in sport. They invest years preparing for the moment they go for gold. It is humbling and also motivating to witness that determination…
Businesses with strong, consistent, well managed brands have higher market valuations than their competitors, but building brand value involves much more than developing a great looking visual identity. Brand building is all about managing the customer experience whether that is through your products, packaging, price, advertising communications, website, email marketing or even your sales personnel.…
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and Marketing Directors, as well as many Branding and Marketing agencies. Silicon Valley is of course incredibly dynamic and forward-thinking when it comes to software and technology across every industry sector. Indeed, one of our own clients is located…
Brand building is one of the few differentiating factors that marketers can fully control, says Jens Lundgaard, Founder and CEO at Brandworkz How do you build and manage a powerful brand, differentiate yourself from the competition and build your business? More than ever branding and good brand and digital asset management are the keys to…
Controlling brand management and consistency is a struggle that many if not all brand and marketing managers face over the course of their working lives. Keeping track of a global brand across a myriad of communication channels is key to maintaining its strength, which translates into customer acceptance and ultimately sales. Brand consistency is vital…
How many businesses do you know that have fragmented over time, resulting in different business divisions behaving or communicating independently from the rest? I can think of many. This lack of brand unity can either be caused by business mergers and acquisitions; companies are put together in a hurry and when there are frequent are…
