With the rapid proliferation of online channels, mobile experience and social media, marketing is getting tougher all the time. For the marketer, the competition is very much on – not just the conventional head-to-head with business rivals but also in terms of attracting and retaining the consumer’s attention. That’s why the quality and consistency of…
More and more marketers are embracing the digital asset management (DAM) principle – and that’s hardly surprising when you consider the multiplicity of activity enfolded within today’s marketing role. Teams, processes, channels, data, products and content, plus all the pieces of the puzzle necessary to create great content – all this falls within the marketer’s…
This digital asset management infographic looks at the 10 core characteristics of a great digital asset management system as outlined by the DAM Foundation to ensure that buyers get digital asset management systems that are fit for purpose. The DAM Foundation is an organization that brings standards and best practice to the digital file management…
We’ve seen how much marketing is evolving and became a technology-powered discipline. Digital Asset Management is playing a significant role in empowering marketers and brand specialists all over the world to deliver a consistent customer experience through an integrated marketing strategy. There are many valuable articles written to educate marketers and business people about how…
US based marketing and digital workplace analyst firm Real Story Group have published their latest Digital and Media Asset Management Reality Check Q1 2015. The latest Reality Check maps the different digital asset management vendors based on how the vendor is changing and how their product is changing, ranging from slow to rapid. Brandworkz digital…
Brandworkz is delighted to have been awarded accredited status as a Digital Asset Management provider by the DAM Foundation. The DAM Foundation is an organization that brings standards and best practice to the digital asset management industry. In May last year the DAM Foundation published a list of the 10 core features of digital asset…
If we could use only a single word to characterise the perfect Digital Asset Management system it would be… SIMPLICITY. A DAM system should most certainly offer a friendly interface that’s simplicity itself to use, but we believe simplicity should also be the watchword throughout the whole process of specifying, purchasing and implementing a platform…
The demands on a marketer’s time are ever-expanding and research by integrated brand management technology company, Brandworkz has revealed that marketers and brand managers are wasting an average of almost one hour, or 10%, of every day, fielding requests for digital assets such as images, logos, marketing artworks and documents from internal teams and external…
If users struggle to use your digital asset management system, can’t find what they need or don’t enjoy the experience, then they won’t use it. It really is as simple as that. So how do you help them enjoy the experience and engage them to come back for more? Here are our suggestions. 1. Usability…
Brandworkz, the specialist provider of a digital asset management software and marketing management platform has launched operations in Australia to service existing clients and expand its reach to the Asia Pacific region. Grant Gebert has been appointed to manage and run the Brandworkz Asia Pacific business from Melbourne, Australia. He will ensure that new and…
