“The customer can have a car painted any colour he wants as long as it’s black” so said Henry Ford in 1909 about Ford’s Model T. Some digital asset management vendors still view the DAM market the same way, over 100 years later. Every DAM buyer is looking for a system that is going to…
Word from the Society of Digital Agencies research is that 76 per cent of marketers are actively creating significantly higher volumes of content. Forester Research reckons it’s more like 90 per cent. But whatever the figures it’s a sure bet that, as a marketer yourself, you’re seeing a big increase in the amplitude of content,…
It is that time of the year when much is written about the next innovations in technology – not least digital asset management. This article isn’t so much about the major hype items going on it tech at the moment – chatbots, Alexa-type voice-input, and so on. In my opinion in many cases, these still…
Marketers are becoming increasingly responsible for buying marketing related technology and services for managing digital files. Here at Brandworkz, we are seeing a growing trend for marketers to implement a digital asset management platform, sometimes also called an online brand management portal. In line with this trend, marketing and brand teams in global companies are…
We are delighted that Brandworkz has been voted a top rated digital asset management software by G2 Crowd for a second year running, given the accolade High Performer in the Best Digital Asset Management Software report. The G2 Crowd report is unique in that the measures are determined by customer satisfaction based on user reviews,…
New research conducted by Brandworkz has revealed that marketers who use a brand asset management or Digital Asset Management (DAM) platform are faster, more accurate and more productive than those who don’t . A digital asset management infographic based on the survey’s findings (below) shows that marketers can see an 85 per cent reduction in…
Who believes in love at first sight? It’s easy to fall for a pretty face — but will the relationship stand the test of time? Nobody knows at the outset, of course, but then again we go through this every time we invest in new software (what, you thought I was talking about something else?).…
“The measure of intelligence is the ability to change” said Albert Einstein. The same rule could be applied to your digital asset management (DAM) system. A system that is built with flexibility and the ability to change at the forefront of the offering is better suited to meet your needs today and into the future.…
There’s more to digital asset management than great software. Of course, you need the right features and a user-friendly interface. But the people behind the technology are as much the secret to your digital asset management system’s success as the platform itself. Aurora Alvarez, Brandworkz Digital Project Manager, outlines what any buyer of digital asset…
We all know that marketing is getting harder. There’s been a massive growth in online channels and consumers are increasingly calling the shots in their relationships with brands. Marketers are creating an enormous amount of content in order to attract and retain the attention of consumers and the sheer quantity of content required often throws…
