We all know that marketing is getting harder. There’s been a massive growth in online channels and consumers are increasingly calling the shots in their relationships with brands. Marketers are creating an enormous amount of content in order to attract and retain the attention of consumers and the sheer quantity of content required often throws…
It’s easy to get excited about software functionality when specifying and reviewing DAM software platforms. But how far are you considering the less-visible non-functional requirements when reviewing a DAM vendor? Without a solid structure that can scale to meet requirements, a DAM system just won’t deliver the profound differences that we know digital asset management…
The marketing industry is on the cusp of a wave of innovation that will have huge implications for DAM evolution and provide significant areas of growth. Brandworkz is a platform focused on DAM for sales and marketing so that is what we are best placed to comment on, but in our view DAM has an…
The relationship between you and the digital asset management implementation team is essential to getting the digital asset management system you want and deserve. Before you sign the papers and close the deal with the vendor you need to have a chat with the implementation team as they are the people who will be building the system…
Digital asset management is essential to share, manage and distribute all of your brand assets, including graphics, photographs and video content. Recently we have overhauled the interface of our DAM module to give users a more familiar desktop looking interface that makes it easier to find what you are looking for and take the actions…
When you are purchasing a digital asset management system it is important to know that it is being built by and maintained by a team who know what they are doing and care about the system and its users.[/vc_column_text][vc_column_text]Here at Brandworkz we take the user experience and how are clients interact with our systems very…
Get to know the DAM product team who build your software Before you visit a top-notch restaurant, you’ll probably have done some research on the chef and his/her reputation. After all, at those prices you’d like to feel confident you are getting a meal created by a passionate perfectionist using the very best ingredients –…
We are delighted to be ranked by G2 Crowd as one of the ‘best digital asset management software‘ platforms available on the global market. G2 Crowd, the world’s leading business software review platform, has released the Winter 2017 Digital Asset Management Grid report to help businesses make the best digital asset management software technology buying decision. The…
You’ve interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors. At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part. Now comes the work of implementation. Don’t Enter Implementation…
It’s time for the digital asset management industry to step up and look to the next generation of digital assets. We’re already half way through the “semantic web,” and with the upcoming predicted Web 4.0, there are exciting and challenging developments in the air. Currently many DAM systems are managing assets such as images, videos,…
