Before we get into the HOW of choosing a digital asset management system, let’s quickly recap on the WHY. The increasing push to take up any and every kind of digital channel has fuelled the need to create and manage a huge volume of digital brand content. For today’s brand managers and marketers, organising…
Branding is not just about having an impressive logo, a witty tagline, or a unique font. Yes, they’re still important (and the most fun to brainstorm over), but what you need to prioritise to make sure your great branding ideas actually deliver is consistency. The problem is that consistency is harder to strive for…
Any and every business, regardless of size, deserves the best branding strategies possible. With that said, we should address the elephant in the room: small businesses don’t usually have the budgets required to carry out those strategies in the first place. But taking up a digital asset management (DAM) system is an easy win.…
Let’s face it, keeping a brand growing — nay, surviving — nowadays means MORE in every way possible. More marketing channels, more employees, more brand content in general. But with these multiples of factors to consider, brand managers need a single solution to make sense of it all. The solution of choice for many…
We’re guessing what you really want from this (or any) article is an immediate, definitive answer to the question that led you here. So here are three compelling reasons to invest in effective digital asset management (DAM): It can reduce the time spent searching for assets by 724 hours each year. It can save…
Brandworkz DAM supports over 500 different file types and counting — but so do a lot of other DAM systems, as well as what I would describe as online file systems like Box or Sharepoint for digital asset management software. So, does that mean you can confidently tick that requirements box when selecting a…
Marketing is a digital business these days – yet, in some organisations, the internal processes or operations that enable much of this digital capability are still lagging woefully behind. At Brandworkz we often hear from potential clients who are beginning to struggle with legacy systems. A common problem is a continuing reliance on File Transfer…
Asset migration can be a messy business as there will typically be assets lurking in the corners of your Digital Asset Management or Brand Management System from years ago which nobody remembered you had, untagged assets, images you may not have licence rights to any longer or are out of date in other ways, peppered…
How to write your RFP All Brand Management Software, Digital Asset Management and Digital & Print template vendors will tell you that their system is the best. Sometimes, selling a DAM and Digital & Print template system to a new client is speedy and easy. Everything seems like a Win-Win. The imaginary sales story could…
“Customer experience is now clearly at the heart of digital transformation, and digital is at the centre of that customer experience.” So says Anatoly Roytman, who has a deep understanding of digital transformation processes as managing director of global digital commerce leader, Accenture Interactive. But first, let’s define exactly what is implied by the concept…
