Digital Asset Management (DAM) is critical for organizations that wish to maintain a consistent and impactful brand presence across varied channels. SharePoint, Microsoft’s flagship enterprise collaboration platform, has been traditionally utilized as a DAM tool. However, while SharePoint excels in various domains, there are distinct limitations regarding comprehensive DAM. Understanding these and recognizing the advantages…
In the intricate balance of the modern digital ecosystem, brands face the dual challenge of accumulating vast digital assets and ensuring effective deployment. Amid this complexity, a question arises: If a brand’s assets exist but can’t be efficiently located, accessed, or deployed, where does their value lie? Solving that problem is where Digital Asset Management…
Branding is pivotal to business success, but orchestrating a slick, effective branding strategy across multiple channels is far from a walk in the park. As branding strategies multiply across channels, digital asset management (DAM) software is essential to ensuring that the right brand assets — images, videos, graphics, etc — are available to the…
Before we get into the HOW of choosing a digital asset management system, let’s quickly recap on the WHY. The increasing push to take up any and every kind of digital channel has fuelled the need to create and manage a huge volume of digital brand content. For today’s brand managers and marketers, organising…
Branding is not just about having an impressive logo, a witty tagline, or a unique font. Yes, they’re still important (and the most fun to brainstorm over), but what you need to prioritise to make sure your great branding ideas actually deliver is consistency. The problem is that consistency is harder to strive for…
Any and every business, regardless of size, deserves the best branding strategies possible. With that said, we should address the elephant in the room: small businesses don’t usually have the budgets required to carry out those strategies in the first place. But taking up a digital asset management (DAM) system is an easy win.…
Let’s face it, keeping a brand growing — nay, surviving — nowadays means MORE in every way possible. More marketing channels, more employees, more brand content in general. But with these multiples of factors to consider, brand managers need a single solution to make sense of it all. The solution of choice for many…
We’re guessing what you really want from this (or any) article is an immediate, definitive answer to the question that led you here. So here are three compelling reasons to invest in effective digital asset management (DAM): It can reduce the time spent searching for assets by 724 hours each year. It can save…
Brandworkz DAM supports over 500 different file types and counting — but so do a lot of other DAM systems, as well as what I would describe as online file systems like Box or Sharepoint for digital asset management software. So, does that mean you can confidently tick that requirements box when selecting a…
Marketing is a digital business these days – yet, in some organisations, the internal processes or operations that enable much of this digital capability are still lagging woefully behind. At Brandworkz we often hear from potential clients who are beginning to struggle with legacy systems. A common problem is a continuing reliance on File Transfer…
