Asset migration can be a messy business as there will typically be assets lurking in the corners of your digital asset management system from years ago which nobody remembered you had, untagged assets, images you may not have licence rights to any longer or are out of date in other ways, peppered with embedded EXIF or XMP metadata from the original photographer which may be completely irrelevant or misleading, and if that wasn’t enough there are now GDPR issues to contend with where you may have e.g. headshots of management or sales people who do not work in your business any longer (aka personal data which you aren’t supposed to store any longer unless you have a good reason to).
Therefore, if you have a significant amount of assets that you are migrating into Brandworkz it is essential to the success of your future brand management system that:
- You gain a good overview of what to keep, what to get rid of, how to tag, potentially how to re-tag, etc. – covered in more detail below in section 7.
- You allocate appropriate resources at your end for these tasks as it will invariably be a bigger job than you perhaps expected. We can help you with the technical migration, but we won’t have intimate knowledge about your product range, internal language, whether something is still on-brand or not, etc.
We have been involved in hundreds of asset migrations over the years so if you give us an honest overview of your existing asset collection we can also help you estimate how much resource you need internally to “clean it up”.
Note that you can outsource/insource the task of managing and tagging your assets – both the one-off housekeeping during a migration and ongoing admin/housekeeping. If you require this please let us know and we can recommend appropriate companies who specialise in this.
We understand that this can be a daunting task and nobody likes doing the “housekeeping”, but if you don’t put the processes and resources in place you will be setting yourself up for a failed project as Brandworkz can only be as good as the assets housed within it!