Marketers have a great amount of power to reach-out to consumers at the right time, in the right place with the right message. But with that great power comes great responsibility. Marketers must remember that it is easy for the brand promise to become lost in all the digital channels that are used to connect…
It is important that everyone within your business is educated about the brand values and vision and that they are aware of how the brand should be represented. This is especially true for your sales team as they are the people who are speaking to prospective clients and they can have a huge impact on…
The internet has transformed the way we buy products and services, there is now a lot more riding on our loyalty. In her latest 60 Second Showcase, Anna Cotton, Head of Marketing at Brand Management Software provider Brandworkz, looks at how brands can exceed their customers expectations by aligning their internal teams behind the brand…
According to Anatoly Roytman “Customer experience is now clearly at the heart of digital transformation, and digital is at the centre of that customer experience.” We believe that digital transformation is a process of reinvention centred on wholesale re-evaluation of how to put the customer at the very heart of the business. In our latest…
Marketing has changed. Customers are now taking control and are looking for a consistent brand experience. In the latest in our series of 60 Second Showcase videos, Brandworkz Digital Marketing Manage Neil Monahan looks at how marketing has changed and why brands should ensure that they deliver a great brand experience to their clients and…
Our Thoughts Our expert opinions, insights and views. Request a Demo View allArticlesBrand Asset ManagementBrand ExperienceBrandingDigital Asset ManagementEventsMarketingVideo Brand Management in a Globalized World: Tips for Multinational Companies Brand Asset ManagementBy brandworkz In a globalized economy, brand management has become more complex and demanding, especially for multinational companies that operate across diverse… Read more Transform…
The Brandworkz Blog All the latest Brandworkz articles, blogs, news, webinars, and white papers. Request a Demo View allArticlesBrand Asset ManagementBrand ExperienceBrand ManagementBrandingDigital Asset ManagementEventsMarketingVideo The Hidden Costs of Off-Brand Content and How to Prevent Them Brand ManagementBy brandworkz Branding isn’t just about aesthetics. When customers engage with a brand, they expect consistency. A cohesive…
There’s more to digital asset management than great software. Of course, you need the right features and a user-friendly interface. But the people behind the technology are as much the secret to your digital asset management system’s success as the platform itself. Aurora Alvarez, Brandworkz Digital Project Manager, outlines what any buyer of digital asset…
Brandworkz has launched a new series of video content call a 60 Second Showcase. The purpose of these videos is to provide concise informed brand and marketing advice that is easily digestible. Here is the first video in the new series of videos looking at Brand Management Software. In this video, Brandworkz CEO Jens Lundgaard…
In this 60 Second Showcase from Digital Asset Management provider Brandworkz, our Marketing Manager Abigayle Norman looks at how companies can get 3rd parties to communicate your brand consistently. Abby explains why brands need a central location from where 3rd parties can educate themselves about the brand and access the correct branded materials they require…
