Branding5 design basics of rebranding that are often overlookedJuly 14, 2021Jens Lundgaard In my 25 years in the branding industry, I have probably been part of 50-100 branding and rebranding projects…
BrandingJens Lundgaard: Multiculturalism may be post-Brexit UK’s greatest strengthJune 24, 2016Neil MonahanSo we are out of the EU. Personally, I feel a bit like when someone you know has died. You…
BrandingOur favourite Christmas Ads 2015December 15, 2015Neil MonahanWe have been watching this year’s offering of Christmas TV ads and whichever country they are from, many of them…
BrandingA branded cup of festive cheerDecember 12, 2015Jens LundgaardChristmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit…
BrandingHow to be digitally driven in healthcare marketingDecember 4, 2015Neil MonahanHealthcare marketers are faced with issues that hold back their ability to innovate. Many healthcare brands are not set up…
Branding“Surprise and delight” how can brands get it right?October 7, 2015Jens LundgaardWe love the unexpected. This is especially true these days where the web and smartphones have largely eradicated the element…
BrandingSuper Bowl Ads 2015February 4, 2015Neil MonahanIs there a better way to start your week off that sitting and watching adverts at work and not getting…
BrandingBest Christmas Adverts of 2014November 28, 2014Neil MonahanIt’s that time of year again. My favourite time year, when it’s acceptable to eat copious amounts of food, wear…
BrandingApple Live: 5 things we learnt from the eventNovember 9, 2014Neil MonahanFresh from Apple Live we look at what we learnt from the tech giant Apple is back You might ask,…
BrandingReebok rebrand 6 months onAugust 26, 2014Neil MonahanReebok, the global sports brand, rebranded back in March 2014 with more than a new logo, they rebranded with a…