5 design basics of rebranding that are often overlooked
In my 25 years in the branding industry, I have probably been part of 50-100 branding and rebranding projects…
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Jens Lundgaard: Multiculturalism may be post-Brexit UK’s greatest strength
So we are out of the EU. Personally, I feel a bit like when someone you know has died. You…
Our favourite Christmas Ads 2015
We have been watching this year’s offering of Christmas TV ads and whichever country they are from, many of them…
A branded cup of festive cheer
Christmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit…
How to be digitally driven in healthcare marketing
Healthcare marketers are faced with issues that hold back their ability to innovate. Many healthcare brands are not set up…
“Surprise and delight” how can brands get it right?
We love the unexpected. This is especially true these days where the web and smartphones have largely eradicated the element…
Super Bowl Ads 2015
Is there a better way to start your week off that sitting and watching adverts at work and not getting…
Best Christmas Adverts of 2014
It’s that time of year again. My favourite time year, when it’s acceptable to eat copious amounts of food, wear…
Apple Live: 5 things we learnt from the event
Fresh from Apple Live we look at what we learnt from the tech giant Apple is back You might ask,…
Reebok rebrand 6 months on
Reebok, the global sports brand, rebranded back in March 2014 with more than a new logo, they rebranded with a…