Why Your Brand Guidelines Aren’t Working As Well As They Should
Branding — the cornerstone of brand strategy and a crucial step towards earning customer loyalty — is a dynamic…
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How to Build a Winning Brand Development Strategy
Brand development is one of those branding factors that never really goes away. It’s a priority when you’re first…
Why Integrations Are Critical to Your DAM Software
Branding is pivotal to business success, but orchestrating a slick, effective branding strategy across multiple channels is far from…
5 Ways to Master Digital Branding
Branding in itself is a constantly evolving field. Digital branding is, for the most part, your classic branding but designed…
5 Challenges Your Brand Development Strategies Should Solve
Developing a solid brand identity is critical to staying ahead and giving your valuable brand the leg up it deserves.…
Digital Marketing vs. Digital Branding: What’s the Difference?
As a brand and marketing manager, you no doubt have to spend a considerable amount of your work and…
5 design basics of rebranding that are often overlooked
In my 25 years in the branding industry, I have probably been part of 50-100 branding and rebranding projects…
Jens Lundgaard: Multiculturalism may be post-Brexit UK’s greatest strength
So we are out of the EU. Personally, I feel a bit like when someone you know has died. You…
Our favourite Christmas Ads 2015
We have been watching this year’s offering of Christmas TV ads and whichever country they are from, many of them…
A branded cup of festive cheer
Christmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit…