As a marketing man, Andy Minns has a professional’s grasp of the need for consistency in sustaining brand identity in the marketplace. At the same time, as Marketing Communications Manager for the massive Mitsubishi Motors brand in UK, he was keenly aware of the need for a greater degree of efficiency and consistency in his own company’s marketing operations.
What Mitsubishi needed, Andy could see, was a brand management platform in support of a strategic initiative designed to enforce brand guidelines and build brand conformity across their dealer network. And so the search was on for a system that would suit the business, its extensive dealer network and third-party agencies.
Securing the right brand management software, capable of centralising marketing content and educating users, was a key part of the transformation.