Brand ManagementHow to build a united marketing teamSeptember 3, 2013Neil MonahanWay back in 1597, the philosopher Sir Francis Bacon remarked, “Knowledge is power.” But in today’s world of rapid communication…
Brand ManagementFive lessons in corporate brand management from the big boysMay 17, 2013Neil MonahanThere’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands. Research by…
Brand ManagementBrands made from recycled materials. A lesson in brand management.April 20, 2013Neil MonahanJust as we thought we were facing the demise of the high street, a number of large fashion retailers are…
Brand ManagementThe brand new year: key brand management trendsJanuary 10, 2013Jens LundgaardMarketing automation on the rise; social media going ballistic; location-based marketing ramping up – we certainly saw some major changes…
Brand ManagementWolff Olins blog about Brandworkz Brand Asset Management SystemDecember 12, 2012Neil MonahanBrandworkz USA VP Thomas Aabo recently had a meeting with Wolff Olins in their New York office to show them…
Brand ManagementFour Lessons in Brand Management From the Race for the White HouseNovember 6, 2012Jens LundgaardNot Apple, not General Motors, not Microsoft. If we’re talking the really big brands currently dominating American consciousness, we’re talking…
Brand ManagementFive Key Tools to Obtain Brand Consistency – On and Off-lineOctober 10, 2012Jens LundgaardCreating effective and consistent marketing with technology has been a trend for a while now – but what do you…
Brand ManagementBrand Management in a recession – How to adapt your approach when the going gets tough.September 13, 2012Jens LundgaardThe world is experiencing some extraordinary economic conditions. Who ever thought that a growing number of European countries would find…
Brand ManagementBuilding A Global Brand using Brand and Marketing Asset Management SoftwareSeptember 5, 2012Neil MonahanBrant Long, Global Brand Director at property consultancy Jones Lang LaSalle discusses building a global brand from a decentralised business…
Brand ManagementFour Lessons on Avoiding a Brand Management NightmareJuly 5, 2012Neil MonahanClothing and food retailer Marks & Spencer (UK) recently announced plans for brand extension M&S Bank, with branches to be located…