Brand ManagementHow to get 3rd parties to communicate your brand consistentlyJuly 24, 2015Neil MonahanIn this 60 Second Showcase from Digital Asset Management provider Brandworkz, our Marketing Manager Abigayle Norman looks at how companies…
Brand ManagementBrandworkz ten-minute takeawayJuly 15, 2015Neil MonahanAnna Cotton of Brandworkz interviews Rob Mettler of PA Consulting Group on digital transformation in the financial services industry. Operating…
Brand ManagementA Major US Health Insurance Company Case Study VideoMay 28, 2015Neil MonahanHealth industry businesses don’t come much bigger than this Brandworkz client, with its 40,000 employees and nearly 40 million customers.…
Brand ManagementHow can marketers take responsibility for customer experience?May 20, 2015Neil MonahanCustomer experience is becoming a key focus in marketing right now. Three quarters of marketers think that in five years’…
Brand ManagementBrandworkz Announces Several New Live Client SitesApril 29, 2015Neil MonahanBrandworkz has recently had several client sites go live. Have a look below at a few of the new sites…
Brand ManagementBrandworkz UK User Group MeetingApril 27, 2015Neil MonahanBrandworkz held its Q2 User Group meeting on Thursday 23rd April. We welcomed several UK-based clients to our new office in…
Brand ManagementMarketing and IT Must Stop Battling Each Other and Start CollaboratingApril 13, 2015Neil MonahanA total of 81% of CEOs in top-performing companies are now actively using IT to achieve business strategy. That statistic…
Brand ManagementBranding trends in the US Healthcare industry: healthcare marketing trendsMarch 10, 2015Neil MonahanBarack Obama certainly stirred up some ferocious debate a few years ago with his cutting-edge ‘Obamacare’ proposals. But the effects…
Brand ManagementDestination digitalJanuary 27, 2015Neil MonahanThe key to successful travel and tourism marketing Digital marketing has turned conventional industry wisdom on its head. The approach…
Brand ManagementBrand Bite with Jens LundgaardOctober 29, 2014Neil MonahanBrandworkz Founder and CEO Jens Lundgaard was invited by the MSc Brand Leadership course at the University of East Anglia…