[vc_row][vc_column][vc_column_text]Most marketers would argue that they implement new martech (marketing technology) in order to help them improve marketing operations; indeed, reports indicate that nearly seven in 10 marketers are turning to martech to increase overall ROI, almost half of whom doing so to drive efficiency. With over 7,000 martech solutions available, there’s no doubting the…
How marketers can fulfil their regulatory obligations – and still develop brand collateral at speed and scale If you’re in charge of marketing in a highly regulated industry – such as Insurance, Financial Services, or Healthcare – then this mini-guide is for you. Why? Because you may find that compliance considerations can slow things down.…
Retaining control over your brand in the digital era can be tricky; it can be especially difficult for marketers to make sure that their brand materials are being used correctly. A collaborative whitepaper between The Drum and Brandworkz – ‘When it comes to brand strategy: Control is King’ – looks at how marketers are delivering targeted communications,…
[vc_row][vc_column][vc_column_text]Brandworkz is delighted to announce their latest partnership, teaming up with HUT 8. This partnership agreement signed between HUT 8 and Brandworkz sees Hut 8 to provide award-winning Brand Management Software for clients across Sri Lanka and beyond. The HUT 8 team focuses on digitizing human experiences in Education, banking and tourism industries. As an agile…
The numbers have been processed and the results of the Brandworkz Brand Fitness Survey 2019 are now in! Over the summer we ran our annual “Brand Fitness” survey to investigate how active the systems and processes leading brands are using to manage their brand day-to-day. Some of the key takeaways from the research were: 85%…
[vc_row][vc_column][vc_column_text]Since starting a Brandworkz in May (how is it already nearly two months that I’ve been here?!) I’ve spent a fair bit of time musing over the power of ‘brand’ for companies. I’ll admit that it came as something of a shock to me to discover that intangible assets (intellectual property, goodwill and brand recognition)…
Here at Brandworkz, we believe that a well-managed and consistent brand is one of the holy grails of business. It’s a huge asset for your company, and one of the keys for driving value. Good branding and great brand management are the key drivers of sustainable differentiation, sales and brand value. Brand Management software can…
It’s no surprise to see that in an increasingly globalised world, companies are paying more and more attention to the value of their brand and how it affects their overall company value. Despite this, however, some sectors are still struggling more than others with how to balance long term “brand building” with short term sales…
Like most things in life that are very important, brand consistency is difficult to achieve. These days customers are overwhelmed with messages from brands looking to catch their attention, and it is only getting worse. More messages, more marketing and more brands are always around the corner. Add to this the fact that those who…
[vc_row][vc_column][vc_column_text]The awards keep coming for Brandworkz and Baker Tilly! On Monday night at the inaugural Internal Communications and Engagement Awards in London, Brandworkz and Baker Tilly took home gold in the Best Engagement of Brand Ambassadors category. The event, held at The Brewery in Central London, celebrates the best in internal communications and showcases the…
