That’s a good question (if we do say so ourselves). Brand asset management (BAM) basically does what it says on the tin — it’s software that helps you easily access, manage, and share your brand content, all in a single system. If you’re dealing with brand assets (the images, videos, basically everything that makes…
As any brand management professional will know, it can be a pretty overwhelming task to manage all of the little things that come with doing it well. With the variety of assets (things like images, graphs, and videos that make your brand what it is) and team members involved, each playing a crucial role…
Contextual advertising… viral videos… personalised content… insert other marketing buzzwords. Trying to keep up with all of them is enough to drive you crazy. It’s hard enough to stick to everyday tasks like your posting schedules and general workflows — now you have to make sure every piece of content is managed efficiently. How?…
Before we get into the HOW of choosing a digital asset management system, let’s quickly recap on the WHY. The increasing push to take up any and every kind of digital channel has fuelled the need to create and manage a huge volume of digital brand content. For today’s brand managers and marketers, organising…
Branding is not just about having an impressive logo, a witty tagline, or a unique font. Yes, they’re still important (and the most fun to brainstorm over), but what you need to prioritise to make sure your great branding ideas actually deliver is consistency. The problem is that consistency is harder to strive for…
Put your hand up if you work in branding and you’re stressed out. OK, maybe you didn’t put your hand up while sitting alone in front of your screen — but we bet that you thought: “yes! That’s me.” We get it. Being a brand leader is not a walk in the park. Of…
Any and every business, regardless of size, deserves the best branding strategies possible. With that said, we should address the elephant in the room: small businesses don’t usually have the budgets required to carry out those strategies in the first place. But taking up a digital asset management (DAM) system is an easy win.…
Let’s face it, keeping a brand growing — nay, surviving — nowadays means MORE in every way possible. More marketing channels, more employees, more brand content in general. But with these multiples of factors to consider, brand managers need a single solution to make sense of it all. The solution of choice for many…
Brand management was once a relatively small-scale venture that accounted for little more than a visible logo and a window display. This, and the fact that competition was generally limited to businesses within walking distance, meant that competitive brand advantage was easier to achieve and rarely took entire teams to make it happen. In…
The great thing about brand management is that there are always going to be new ways to make it better. The scary thing about brand management is that there are always going to be new ways to make it better AND it can be overwhelming, or even impossible, to figure them out. As great…
