More and more marketers are embracing the digital asset management (DAM) principle – and that’s hardly surprising when you consider the multiplicity of activity enfolded within today’s marketing role. Teams, processes, channels, data, products and content, plus all the pieces of the puzzle necessary to create great content – all this falls within the marketer’s…
Customer experience is becoming a key focus in marketing right now. Three quarters of marketers think that in five years’ time the marketing function will be almost entirely responsible for overseeing customer experience. In this 60 second showcase Anna Cotton, Head of Marketing at Brand Management Software provider Brandworkz, answers the question how can marketers…
[vc_row][vc_column][vc_column_text]Brandworkz has recently had several client sites go live. Have a look below at a few of the new sites for both new and existing clients. Ally Financial Ally Financial is an online bank and automobile financing company based in the USA. They have gone live with Digital Asset Management and will be rolling out…
Brandworkz held its Q2 User Group meeting on Thursday 23rd April. We welcomed several UK-based clients to our new office in Highbury to learn about new features from the last three software releases and to share news about some exciting projects on the horizon for Brandworkz brand and digital asset management software. We also gave our clients…
In this month’s Staff Profile we are introducing you to Sindhuri Addada. Sindhuri is originally from India, but lives in London now with her husband. She is Brandworkz Software Test Analyst which I’m sure you can guess from the job title, means she is in charge of managing and performing all the testing of Brandworkz…
[vc_row][vc_column][vc_column_text]A total of 81% of CEOs in top-performing companies are now actively using IT to achieve business strategy. That statistic from professional services provider PwC’s Digital IQ study demonstrates a significant gear-change in the way IT is being deployed at a strategic level in today’s high-flying businesses. We at Brandworkz have also become aware of…
On Friday the 27th of March brand management software provider Brandworkz London staff went for an afternoon of monkeying around. To celebrate a great Q1 we went to Go Ape in Trent Park. It was a great afternoon of Tarzan swings, zip lines and a challenging high ropes course. There were a few screams and…
This digital asset management infographic looks at the 10 core characteristics of a great digital asset management system as outlined by the DAM Foundation to ensure that buyers get digital asset management systems that are fit for purpose. The DAM Foundation is an organization that brings standards and best practice to the digital file management…
We’ve seen how much marketing is evolving and became a technology-powered discipline. Digital Asset Management is playing a significant role in empowering marketers and brand specialists all over the world to deliver a consistent customer experience through an integrated marketing strategy. There are many valuable articles written to educate marketers and business people about how…
In our blog a few weeks ago we looked at what customer experience is and how it is key in helping you to differentiate your brand from your competitors, create a loyal customer base and build a strong brand that customers will trust. In an EY survey to over 32,000 retail bank customers globally they…
