Brand development is one of those branding factors that never really goes away. It’s a priority when you’re first putting your brand together and trying to figure out how you can best convey the value of the products and services you offer. But in our constantly changing world of more competitors, more distribution channels,…
Branding is pivotal to business success, but orchestrating a slick, effective branding strategy across multiple channels is far from a walk in the park. As branding strategies multiply across channels, digital asset management (DAM) software is essential to ensuring that the right brand assets — images, videos, graphics, etc — are available to the…
Branding in itself is a constantly evolving field. Digital branding is, for the most part, your classic branding but designed specifically for digital channels to catch the attention of always-online customers and adapt to new ways of working. While this might seem scary (because it is), there are plenty of ways to succeed in digital…
Developing a solid brand identity is critical to staying ahead and giving your valuable brand the leg up it deserves. That’s not exactly a secret. But the RIGHT branding can get your business the success it deserves, along with the promise of valuable growth. But it’s always easier said than done. Factors like increasing competition,…
It’s no secret that technology has had a profound impact on marketing. The rise of the internet and social media has given brands an unprecedented level of access to their consumers. And as customers have gotten savvier and the competition keeps growing, brands have had to up their technology game. But even though researching…
As a brand and marketing manager, you no doubt have to spend a considerable amount of your work and time thinking about optimising your brand and marketing strategy. From the effectiveness of your brand assets (the images, videos, and other materials that make up your brand) to how efficiently your employees are working, there…
While every person who uses the Internet — so, really, most of the world — is bombarded with several ads a minute, it’s likely that some brands will leave a better impression on them than others. When it comes to making a lasting impact that can be translated to great revenue and solid brand…
Reputation management used to be easy. Brands would put out press releases, pay for a strategic ad slot, sponsor one or two notable causes, and reap the rewards — bit simplistic, we know, but you get the point. But nowadays your brand’s online reputation can be forever defined by a single blog post, newsletter,…
We want to clarify something off the bat: boosting your brand’s image isn’t the only reason you should be optimising your brand experience (though it certainly helps). A rock-solid brand experience is also key to improving your branding team’s work. While brand experience is more about the impression people get when they interact with…
Giving your customers, stakeholders, and ANYONE involved with your brand the best branding experience possible is a given for brand and marketing managers. But the secret ingredient to perfecting that experience is none other than brand consistency. That all comes down to making sure that your brand assets (images, videos, and other materials that…
