[vc_row][vc_column][vc_column_text]A brand’s relationship with its customers is becoming increasingly more personal and one-to-one as ever more digital channels and technology enter the marketing mix. Creating the right messaging and content to facilitate these conversations is an important part of the marketing process. Multiple internal marketing teams are involved in both the creation and distribution of…
Brandworkz, the brand asset management platform, and Templafy, the template management and document creation platform, have formed a strategic partnership that expands the scope of brand management across businesses. Brand asset management and digital asset management software are already used by companies to immerse staff in the brand and to control, manage, and distribute brand-compliant logos, images,…
“The measure of intelligence is the ability to change” said Albert Einstein. The same rule could be applied to your digital asset management (DAM) system. A system that is built with flexibility and the ability to change at the forefront of the offering is better suited to meet your needs today and into the future.…
There’s more to digital asset management than great software. Of course, you need the right features and a user-friendly interface. But the people behind the technology are as much the secret to your digital asset management system’s success as the platform itself. Aurora Alvarez, Brandworkz Digital Project Manager, outlines what any buyer of digital asset…
We’d like to introduce you to a Brandworkz Brand Management Software client. Meet Wade Baylis from global property management company JLL. Wade is in charge of digital marketing, social media and brand across the globe. A company of 75,000 people in 1,000 locations across 70 countries, JLL recognises the importance of a strong global brand…
We all know that marketing is getting harder. There’s been a massive growth in online channels and consumers are increasingly calling the shots in their relationships with brands. Marketers are creating an enormous amount of content in order to attract and retain the attention of consumers and the sheer quantity of content required often throws…
We are delighted to introduce you to another Brandworkz Digital Asset Management client. Alex Cotton is the Marketing Services Manager at retail fashion footwear brand Dr. Martens. Dr. Martens shoes have been adopted by generations of rebellious individuals who are not afraid to stand out from the crowd and as such, the brand refuses to…
It’s easy to get excited about software functionality when specifying and reviewing DAM software platforms. But how far are you considering the less-visible non-functional requirements when reviewing a DAM vendor? Without a solid structure that can scale to meet requirements, a DAM system just won’t deliver the profound differences that we know digital asset management…
[vc_row][vc_column][vc_column_text]As a brand asset management Platform provider, it is our priority to deliver a platform that clients love using and a service that makes it easy for them and their teams to use it. Brandworkz is used by marketers to align internal teams behind the brand, maximize brand vision and share on-brand marketing content effortlessly…
Marketers have a great amount of power to reach-out to consumers at the right time, in the right place with the right message. But with that great power comes great responsibility. Marketers must remember that it is easy for the brand promise to become lost in all the digital channels that are used to connect…
