We love the unexpected. This is especially true these days where the web and smartphones have largely eradicated the element of surprise and adventure from most parts of our life. More and more brands are using this to their advantage and are running campaigns built around creating genuine surprise. We saw this in last month’s…
[vc_row][vc_column][vc_column_text]When considering the realm of healthcare marketing trends and healthcare delivery, any experienced medical professional will tell you that yesterday’s ‘patient’ must now be regarded as a ‘consumer’. We have the internet for self-diagnosis, we have social media channels to help evaluate our healthcare options and we have a potent voice in expressing our level of satisfaction…
The latest how-to video from Brandworkz is looking at how to upload an asset to our digital asset management system. The video explains about our new drag-and-drop functionality which has recently been added to allow users more desktop like controls. Drag-and-drop is now the easiest way to get you latest marketing materials into Brandworkz quickly…
The latest how-to video looking at Brandworkz’ ‘Albums’ feature which allows you to securely share digital assets with users who are outside of the system. This superb, user-friendly facility allows you to share digital assets and maintain the security of your digital asset management software at the same time.
Below is a 3 minute 45 second video from Brandworkz showing how easy it is to download an asset within our digital asset management system. See how to locate the correct asset in Brandworkz, the different download options that are available for images and videos, and how to download multiple assets at one time. How…
When implementing a new digital asset management (DAM) system, it’s important to first have a firm plan in place. That way you can be as sure as possible that your project will be a success. I would say that the biggest factors for potential failure are not the software you select, but are: lack of…
Here at Brandworkz, we believe the answer is yes. Our clients have been asking for advanced analytics in their Brandworkz digital asset management systems and want more information from their systems because they are being required by their businesses to be more numbers-driven and accountable than ever before. However, whilst Big Data is the buzz-word,…
The following is the advice we give to our new clients who’ve been using another digital asset management platform and need to migrate their assets over to Brandworkz as part of a dam system migration. Exporting assets and metadata Plan A: Export directly from web-interface Your current software should have tools built in to its admin web-interface…
[vc_row][vc_column][vc_column_text]Multiple campaigns, social media, websites, blogs, print campaigns, audio visual content – it all falls to the marketer to create, manage and share accurate, multi-channel content at every stage of the customer journey in order to enhance the brand. So it’s no wonder that many marketers are turning to digital asset management (DAM) platforms to…
[vc_row][vc_column][vc_column_text]With over 40,000 employees and nearly 40 million customers, this Brandworkz healthcare insurance client in the US needed a brand management software platform to help roll-out their new brand identity. Using Brandworkz, they have successfully implemented their healthcare branding and have put their brand promise and vision at the heart of their company. This has…
