The marketing industry is on the cusp of a wave of innovation that will have huge implications for DAM evolution and provide significant areas of growth. Brandworkz is a platform focused on DAM for sales and marketing so that is what we are best placed to comment on, but in our view DAM has an…
[vc_row][vc_column][vc_column_text]“Only 43 percent of staff, across departments in any business, understand the strategic vision or direction of their company and brand.” Internal brand alignment within organisations is surprisingly poor, according to a survey of 2,200 marketing leaders in international organisations globally, from Brandworkz and the Chartered Institute of Marketing. The statistic is worrying because unless…
The relationship between you and the digital asset management implementation team is essential to getting the digital asset management system you want and deserve. Before you sign the papers and close the deal with the vendor you need to have a chat with the implementation team as they are the people who will be building the system…
Digital asset management is essential to share, manage and distribute all of your brand assets, including graphics, photographs and video content. Recently we have overhauled the interface of our DAM module to give users a more familiar desktop looking interface that makes it easier to find what you are looking for and take the actions…
When you are purchasing a digital asset management system it is important to know that it is being built by and maintained by a team who know what they are doing and care about the system and its users.[/vc_column_text][vc_column_text]Here at Brandworkz we take the user experience and how are clients interact with our systems very…
[vc_row][vc_column][vc_column_text]We’ve just read an enlightening piece in Campaign Magazine about a piece of research that digital agency Iris has recently published. Called the Participation Index, it is a way of understanding the levers that successful modern brands are using to capture the hearts and minds of consumers in the age of participation. Iris surveyed 14,000…
It is important that everyone within your business is educated about the brand values and vision and that they are aware of how the brand should be represented. This is especially true for your sales team as they are the people who are speaking to prospective clients and they can have a huge impact on…
Get to know the DAM product team who build your software Before you visit a top-notch restaurant, you’ll probably have done some research on the chef and his/her reputation. After all, at those prices you’d like to feel confident you are getting a meal created by a passionate perfectionist using the very best ingredients –…
[vc_row][vc_column][vc_column_text]Thirty years ago, the 21 to 34 age group was buying 38 per cent of all new cars. By 2015, according to J.D. Power & Associates, that number had dropped to 27 per cent. Fast-changing consumer behaviour is presenting some challenges for the automotive industry. An academic paper from the University of North Carolina in…
How the automotive industry is gearing up to meet today’s customer expectations When Autotrader asked 4,000 people whether they’d prefer the car buying process to carry on just as it is, only 17 of them said they would. The rest wanted substantial change – by a massive majority. And when Accenture quizzed 10,000 customers about…
