Case Studies

Our client success stories are our best testimonials. Here are a few case studies to demonstrate what we’ve done for our clients.

Case Studies

Heart and sun

We love helping our clients deliver an extraordinary brand experience to their customers. Read some of the testimonials from a number of our clients and software vendor reviewers who are delighted with the Brandworkz team and our digital and brand asset management systems.

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CULT Landing

CULT is a Danish based drinks brand that has grown from one man’s idea into a major player in the energy drinks industry operating in over 20 countries around the world. Marketing activities in each individual market is carried out on the ground so CULT needs to ensure that their distributors have access to high quality marketing materials to make sure their brands get traction in the highly competitive drinks market.


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Cambridge University Press

Cambridge University Press, is a world leading publisher and is part of Cambridge University. Cambridge English, the English Language teaching division of the Press offers market-leading courses and supplementary material for learners of English. CUP had an issue where their staff found it difficult to access the most up-to-date and on brand sales materials without going to the central marketing team, using up valuable resources. Read about how, with Brandworkz, Cambridge University Press have employed a sales enablement tool that gives their overseas teams the approved sales and marketing materials they require.

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Rathbone Brothers are a highly successful brand providing wealth management and investment services to private investors and trustees since 1742. They required a brand asset management system that replaced their paper-based approval and sign-off process to remove human error and ensure consistency across multiple channels. Read about how Brandworkz built a workflow system that precisely matched the business needs of Rathbones.

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Aon landing page

Aon is one of the world’s leading providers of insurance and risk management services. After a brand refresh they wanted to align their 72,000 employees who are based all over the world behind the updated brand and get them up to speed with the new brand standards. Read about how, with Brandworkz, Aon managed to create a central one-stop shop for everything brand and align their workforce behind their new identity.

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Dog shaking hands

Rolling out a new brand is never easy, it is even more difficult when your global workforce tops 10,000 in over 70 countries. But that is what this global pharmaceutical company did with Brandworkz brand management software when they created a new stand-alone animal health brand. Read about how they educated their colleagues and partners about the new brand and distributed new brand assets and marketing materials around the globe.

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We’re all very familiar with the adaptive lenses from Transitions Optical that automatically darken, shading the wearer’s eye as light brightens. However, although the ever-innovative Transitions brand has been advertised widely on television for some years, the company doesn’t actually sell direct to end customers. It promotes and sells indirectly through its partner sales supply chain, driven by a powerful brand asset management platform.

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Transitions Optical, the photochromic lens manufacturer, has over 1,000 employees and offices in Europe, North America, South America and Asia. Transitions are a very successful brand but while working across the world they were striving for consistency of brand and clarity of message to build a strong global brand. Read about how, with Brandworkz, Transitions gave their local markets the autonomy they needed and the ability to remain on brand.

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Brother paint

Brother, one of worlds most innovative technology companies, has operations in over 40 countries and retails its products in over 100 countries worldwide. Brother required a Web-to-Print system that would allow them to distribute customisable marketing materials to their network of retailers and a DAM system with integration capabilities. No off-the-shelf solution would do, step in Brandworkz.

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Varian Medical Systems is the world’s premier manufacturer of medical equipment and software for the treatment of cancer and other medical conditions.  The business was looking to establish a centralised sharing and collaboration hub to disseminate Varian brand messages consistently right across the globe. They found Brandworkz.

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Outdoor clothing company Icebreaker have built a powerful brand on their product stories. Brandworkz allows Icebreaker’s marketers, distributors and retail staff globally to access and use the right campaigns, messages, logos, in-store POS and photography so the brand is always consistent. With a marketing strategy that eschews advertising in favour of word-of-mouth, this has helped them reach sales of $200 million.

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Formula One motor racing is all about speed. Red Bull Racing use Brandworkz to communicate the race experience and share the drama of F1 racing. Live and dramatic race action photos are uploaded to the system in real time for use by the press. Red Bull’s message, brand and sponsors’ brands are communicated immediately to a public hungry for action shots.

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International property consultancy JLL has had to think smart about how it manages and uses its corporate brand as a strategic asset.Their challenge was to balance central marketing and brand initiatives with local needs. With Brandworkz  local marketers are empowered while maintaining global consistency. The result? Cohesion and clarity.

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ArcelorMittal, the world’s largest steel company, rebranded following a merger between Arcelor and Mittal. The challenge was how to implement the new identiy smoothly, quickly and efficiently across the globe. Brandworkz worked with ArcelorMittal and FutureBrand to develop a fully-branded worldwide marketing asset management web-portal. A centralised and scalable resource, the new system acted as an ideal tool for the roll-out and now, ongoing management of the brand.

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Listing Page Image

Health industry businesses don’t come much bigger than this Brandworkz client, with its 40,000 employees and nearly 40 million customers. Even so, the company recognised that it needed to refresh its image in the marketplace after a change in regulation in the US Healthcare industry. The health insurance company engaged a global branding agency and Brandworkz partner, to develop and manage this vital brand evolution.

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The British Army, Royal Navy & Royal Airforce’s vast number of digital artworks – much in demand for use in press releases, websites, print publications and advertising – were unified with Brandworkz Digital Asset Management. Despite storing over 1000 badge permutations, navigation of the portal is easy and intuitive, so whether for office use or professional use, users can be sure to always find the correct artwork.

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Gold’s Gym launched a new brand positioning and communications campaign, ‘Stronger Than’ through branding agency McKinney, one of our Partners.  Partnering with them, we implemented a brand management software platform for Gold’s. It provide franchisees, marketers and gym managers in 700 fitness centres across 30 countries easy access to the new materials. Brand consistency is strengthened, and communications time-to-market, costs and wastage are reduced.

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Cargo ship

A global shipping company which operates in 130 countries and has a workforce of 108,000 employees. Managing production of the company’s corporate artwork for communications across the business was a task of titanic proportions that was wasting valuable resources.

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Turismo de Canarias came to Brandworkz looking for one central marketing management platform to distribute their marketing content from, streamline their marketing processes, manage their campaigns and centralise all of their brand and marketing assets. We developed their Brand Centre as a beautiful representative of the Canary Island brand, full of glorious images of the islands for the tourist board to share their marketing content with tour operators, travel agencies and tourists.

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Brandworkz has clients in many different markets around the world in a vast array of industry sectors, from automotive and transport to retail and FMCG. The one thing all our clients have in common is that they wanted to tools to manage their brand. To view our full list of clients please click the link below.

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"Only Brandworkz could offer us the features and the flexibility that we insisted on. They live up to their sales pitch and the support has been incomparable."

David Granger, Infiniti Red Bull F1