Clear and consistent branding means you save more than just time and resources. Brand Asset Management also means integrity and credibility. To some of the most respected institutions in the world, this is absolutely crucial. The British Army, Royal Navy and Royal Air Force’s vast number of digital artworks – much in demand for use in press releases, websites, print publications and advertising – were scattered across a wide number of file systems.
There was no clear organisation, and locating them was time consuming. The armed forces needed these assets to be much more accessible and more easily identifiable. Too much time was wasted locating images and checking they were the right versions.