[vc_row][vc_column][vc_column_text]A clear and consistent brand experience for your customers has never been more important to help distinguish your business from the competition. In our latest webinar, How to deliver a consistent brand experience to your customer, you will hear from Chris King, Global Marketing Manager at Transitions Optical and Jens Lundgaard, CEO of Brandworkz. The…
[vc_row][vc_column][vc_column_text]MONIN, the world famous flavoured syrup brand and Brandworkz, the marketing and brand management software company, are delighted to announce that they have formed a business collaboration. MONIN is implementing the Brandworkz brand asset management software platform in their business to enhance their marketing operations. The system will provide MONIN marketing and sales teams, wider…
The function of brand management in marketing is more essential today than ever. Every marketer manages vast volumes of content in multiple media channels, which contributes directly to brand experience. Yet delivering exceptional experiences is impossible unless your brand is consistent wherever your customers see it. But how do you achieve this? Find out in…
[vc_row][vc_column][vc_column_text]A brand’s relationship with its customers is becoming increasingly more personal and one-to-one as ever more digital channels and technology enter the marketing mix. Creating the right messaging and content to facilitate these conversations is an important part of the marketing process. Multiple internal marketing teams are involved in both the creation and distribution of…
Brandworkz, the brand asset management platform, and Templafy, the template management and document creation platform, have formed a strategic partnership that expands the scope of brand management across businesses. Brand asset management and digital asset management software are already used by companies to immerse staff in the brand and to control, manage, and distribute brand-compliant logos, images,…
We’d like to introduce you to a Brandworkz Brand Management Software client. Meet Wade Baylis from global property management company JLL. Wade is in charge of digital marketing, social media and brand across the globe. A company of 75,000 people in 1,000 locations across 70 countries, JLL recognises the importance of a strong global brand…
We are delighted to introduce you to another Brandworkz Digital Asset Management client. Alex Cotton is the Marketing Services Manager at retail fashion footwear brand Dr. Martens. Dr. Martens shoes have been adopted by generations of rebellious individuals who are not afraid to stand out from the crowd and as such, the brand refuses to…
[vc_row][vc_column][vc_column_text]As a brand asset management Platform provider, it is our priority to deliver a platform that clients love using and a service that makes it easy for them and their teams to use it. Brandworkz is used by marketers to align internal teams behind the brand, maximize brand vision and share on-brand marketing content effortlessly…
[vc_row][vc_column][vc_column_text]“Only 43 percent of staff, across departments in any business, understand the strategic vision or direction of their company and brand.” Internal brand alignment within organisations is surprisingly poor, according to a survey of 2,200 marketing leaders in international organisations globally, from Brandworkz and the Chartered Institute of Marketing. The statistic is worrying because unless…
[vc_row][vc_column][vc_column_text]We’ve just read an enlightening piece in Campaign Magazine about a piece of research that digital agency Iris has recently published. Called the Participation Index, it is a way of understanding the levers that successful modern brands are using to capture the hearts and minds of consumers in the age of participation. Iris surveyed 14,000…
