It is important that everyone within your business is educated about the brand values and vision and that they are aware of how the brand should be represented. This is especially true for your sales team as they are the people who are speaking to prospective clients and they can have a huge impact on…
[vc_row][vc_column][vc_column_text]Thirty years ago, the 21 to 34 age group was buying 38 per cent of all new cars. By 2015, according to J.D. Power & Associates, that number had dropped to 27 per cent. Fast-changing consumer behaviour is presenting some challenges for the automotive industry. An academic paper from the University of North Carolina in…
[vc_row][vc_column][vc_column_text]Just imagine, for a moment, this fictional scenario. You are paying for presents in your local John Lewis store this festive season and the member of staff serving you, a Partner, is loudly rubbishing the company’s eagerly awaited Christmas television ad. You’d probably feel a little disconcerted; regardless of the ad itself, you’re a loyal…
[vc_row][vc_column][vc_column_text]Here at Brandworkz we get asked all sorts of questions by our prospects about their Digital Asset Management project planning and implementation. So we thought we’d answer the top ten Brandworkz FAQs right here. Of course, we always love to talk, so if you would like to know more about any of these, or have further…
Meet another of our clients! This time it is automotive brand Mitsubishi Motors. Andy Minns is their Marketing Communications Manager and in this video he tells us how Mitsubishi works with its large dealership network across the UK. Andy reveals the kind of challenges they faced managing and distributing marketing materials to the dealers and…
Welcome to the latest in our series of webinars looking at the topic of brand experience. This week our webinar is hosted by Steve McGowan, Head of Business Development here at Brandworkz. This week are looking at how to deliver a consistent brand experience in financial services. Steve explores how to provide your customers with…
This webinar is part one of a three-part webinar series looking at the typical challenges faced by digital marketers. Aligning everyone within your business behind your brand is essential to delivering a consistent brand experience through every channel. In our experience speaking to clients, this is a challenge many marketing, brand, and communications teams struggle…
Welcome to the latest Brandworkz webinar. This week we will be looking at building your brand through a great customer experience. In this webinar, you will learn how to enhance your brand image, differentiate yourself from your competitors, ensure a consistent message in all channels and touchpoints and how to create a loyal and trusting…
Welcome to part two of our three-part webinar series looking at marketers’ challenges in the digital era. This week we are looking at the challenge of how to ensure that the third parties who represent your company can communicate your brand consistently. In a recent poll we conducted, we found that 88% of marketers agree…
“Exceptional experiences are now your best competitive advantage”, according to Laura Ramos at Forrester research. We believe that consistent brand experiences are what set apart the truly great brand from the rest. Brands must delight customers consistently with great customer experiences. That is as in the digital world as it is in the physical world.…
