Brand management software provider Brandworkz will be hosting the second instalment in a three part webinar series on Friday, November 14th, 2014 at 4:00pm GMT. This 30 minute webinar is titled: How to get any 3rd party to communicate your brand consistently Through our work and discussions with many global companies, we have learnt that…
Bob Lederer of RFL Communications has mentioned brand management software provider Brandworkz Founder and CEO Jens Lundgaard’s Econsultancy article on the role of the Chief Marketing Technologist in his latest video for his YouTube channel. You can view the video below and read Jens’ article here. Click here to find out more about Brandworkz digital…
[vc_row][vc_column][vc_column_text]Brandworkz, the marketing and brand management software company, is pleased to announce that it has picked up a new client, A2Dominion. A2Dominion is a not-for-profit social housing company with properties in London and the South East. With over 34,000 homes, the company is one of the country’s leading providers of high quality housing and services.…
[vc_row][vc_column][vc_column_text]The marketing and brand management software company Brandworkz has today launched an internal Social Collaboration module as part of the Brandworkz platform. Comprising an internal Blog feature and Who’s Who listing of teams within a company, the Social Collaboration module enables marketers to build an online community within their company, align internal teams, share information…
[vc_row][vc_column][vc_column_text]The 2014 Sochi Winter Olympics have officially started, but they have already been dubbed the worst in history, apparently due to numerous operational and ideological issues. Corruption. The Olympics are $40 billion over budget costing Russia a staggering $51 billion and some of this money can’t be accounted for. Construction setbacks. With the first wave…
[vc_row][vc_column][vc_column_text] Digital Marketing Predictions I think we’re in for an exceptionally interesting year – with its fair share of exciting innovative trends and ideas. More specifically I think the strongest influences will be content and data. I see analytics and data taking the lead in marketing decision making and content increasingly becoming more visual. But…
[vc_row][vc_column][vc_column_text]As the year draws to a close, I thought it would be fun to look back at my predictions for brand management in 2013. They are all still relevant to marketing and brand management going into next year but let’s see how accurate I was 12 months ago! 1. The power of the story…
[vc_row][vc_column][vc_column_text]Way back in 1597, the philosopher Sir Francis Bacon remarked, “Knowledge is power.” But in today’s world of rapid communication and dissemination of information, we might add that it is actually the sharing of knowledge that really cuts it in the power department. And that’s true in all areas of life, but especially so in…
[vc_row][vc_column][vc_column_text]There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands. Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to view FMCG companies favourably if they develop a recognisable corporate brand. Now comes the news that Johnson & Johnson have…
[vc_row][vc_column][vc_column_text]Just as we thought we were facing the demise of the high street, a number of large fashion retailers are enticing customers through their doors with clothes recycling initiatives. H&M last month announced the launch of their drive to collect used clothing, but the idea is probably most associated with the Marks and Spencer Shwopping…
