Icebreaker is a highly successful New Zealand based outdoor apparel manufacturer whose brand is built on the stories of where the materials for their garments come from and people who wear them. Icebreaker have grown to a point where they are selling their products in eight markets, over 30 countries and across 2,000 stores around the…
Brandworkz has launched a new series of video content call a 60 Second Showcase. The purpose of these videos is to provide concise informed brand and marketing advice that is easily digestible. Here is the first video in the new series of videos looking at Brand Management Software. In this video, Brandworkz CEO Jens Lundgaard…
[vc_row][vc_column][vc_column_text] Volkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make many of its vehicles appear up to twenty times cleaner have left it facing fines, lawsuits and losses. It has also been nicknamed ‘the diesel dupe’. According to London marketing consultancy, Brand Finance, VW’s brand…
[vc_row][vc_column][vc_column_text] Brandworkz, the brand management and digital asset management software company, has won a number of new clients in the UK and USA including Mitsubishi Motors UK, Fortum & Mason, and the Asphalt Pavement Association, amongst others. The Japanese car company, Mitsubishi Motors, is implementing a dealer portal for their network of dealers around the…
Over the last number of years, marketing has become a very complex network of content that is generated by marketers, third parties and consumers. The job of the marketer has also changed: now a marketer is expected to create, manage and share accurate multi-channel content at every stage of the customer journey that is on…
Formula 1 is all about speed and Infiniti Red Bull Racing is one of the quickest teams on the grid. They wanted a media centre that allowed them to build toolkits for their partners and share race images around the world with the same speed their cars demonstrate every race weekend. We have created a…
[vc_row][vc_column][vc_column_text]Within the healthcare industry the balance of power has moved from insurers and providers to patients. There is a change of focus to hospitality, healthcare customer experience and customer satisfaction. This SlideShare presentation offers four tips to healthcare providers to ensure great customer experience and explains how a brand management platform can help. [/vc_column_text][vc_column_text]…
[vc_row][vc_column][vc_column_text]When considering the realm of healthcare marketing trends and healthcare delivery, any experienced medical professional will tell you that yesterday’s ‘patient’ must now be regarded as a ‘consumer’. We have the internet for self-diagnosis, we have social media channels to help evaluate our healthcare options and we have a potent voice in expressing our level of satisfaction…
[vc_row][vc_column][vc_column_text]Multiple campaigns, social media, websites, blogs, print campaigns, audio visual content – it all falls to the marketer to create, manage and share accurate, multi-channel content at every stage of the customer journey in order to enhance the brand. So it’s no wonder that many marketers are turning to digital asset management (DAM) platforms to…
[vc_row][vc_column][vc_column_text]With over 40,000 employees and nearly 40 million customers, this Brandworkz healthcare insurance client in the US needed a brand management software platform to help roll-out their new brand identity. Using Brandworkz, they have successfully implemented their healthcare branding and have put their brand promise and vision at the heart of their company. This has…
