In this 60 Second Showcase from Digital Asset Management provider Brandworkz, our Marketing Manager Abigayle Norman looks at how companies can get 3rd parties to communicate your brand consistently. Abby explains why brands need a central location from where 3rd parties can educate themselves about the brand and access the correct branded materials they require…
Anna Cotton of Brandworkz interviews Rob Mettler of PA Consulting Group on digital transformation in the financial services industry. Operating within a heavily regulated industry means that Financial Services organisations are facing their own unique challenges in relations to digital transformation. How can the Financial Services industry successfully embrace digital? Anna Cotton of Brandworkz interviews…
Health industry businesses don’t come much bigger than this Brandworkz client, with its 40,000 employees and nearly 40 million customers. Even so, the company recognised that it needed to refresh its image in the marketplace after a change in regulation in the US Healthcare industry. The health insurance company engaged a global branding agency and…
Customer experience is becoming a key focus in marketing right now. Three quarters of marketers think that in five years’ time the marketing function will be almost entirely responsible for overseeing customer experience. In this 60 second showcase Anna Cotton, Head of Marketing at Brand Management Software provider Brandworkz, answers the question how can marketers…
[vc_row][vc_column][vc_column_text]Brandworkz has recently had several client sites go live. Have a look below at a few of the new sites for both new and existing clients. Ally Financial Ally Financial is an online bank and automobile financing company based in the USA. They have gone live with Digital Asset Management and will be rolling out…
Brandworkz held its Q2 User Group meeting on Thursday 23rd April. We welcomed several UK-based clients to our new office in Highbury to learn about new features from the last three software releases and to share news about some exciting projects on the horizon for Brandworkz brand and digital asset management software. We also gave our clients…
[vc_row][vc_column][vc_column_text]A total of 81% of CEOs in top-performing companies are now actively using IT to achieve business strategy. That statistic from professional services provider PwC’s Digital IQ study demonstrates a significant gear-change in the way IT is being deployed at a strategic level in today’s high-flying businesses. We at Brandworkz have also become aware of…
[vc_row][vc_column][vc_column_text]Barack Obama certainly stirred up some ferocious debate a few years ago with his cutting-edge ‘Obamacare’ proposals. But the effects of the president’s plans cut much deeper than the political wrangling surrounding the proposals themselves. Since the Patient Protection and Affordable Care Act was signed into law in 2010, the changes have compelled the US…
[vc_row][vc_column][vc_column_text] The key to successful travel and tourism marketing Digital marketing has turned conventional industry wisdom on its head. The approach used to be all about push communication; now it’s about pull marketing – and nowhere is this shift more evident than in the promotion and management of travel and tourism brands. The tourism industry…
[vc_row][vc_column][vc_column_text]Brandworkz Founder and CEO Jens Lundgaard was invited by the MSc Brand Leadership course at the University of East Anglia to record one of their famous Brand Bites.[/vc_column_text][vc_column_text]In the video Jens talks about the importance of consistency in branding and how brands can go about achieving it with brand management software. You can view Jens’…
