Branding in itself is a constantly evolving field. Digital branding is, for the most part, your classic branding but designed specifically for digital channels to catch the attention of always-online customers and adapt to new ways of working. While this might seem scary (because it is), there are plenty of ways to succeed in digital…
It’s no secret that technology has had a profound impact on marketing. The rise of the internet and social media has given brands an unprecedented level of access to their consumers. And as customers have gotten savvier and the competition keeps growing, brands have had to up their technology game. But even though researching…
While every person who uses the Internet — so, really, most of the world — is bombarded with several ads a minute, it’s likely that some brands will leave a better impression on them than others. When it comes to making a lasting impact that can be translated to great revenue and solid brand…
Reputation management used to be easy. Brands would put out press releases, pay for a strategic ad slot, sponsor one or two notable causes, and reap the rewards — bit simplistic, we know, but you get the point. But nowadays your brand’s online reputation can be forever defined by a single blog post, newsletter,…
Giving your customers, stakeholders, and ANYONE involved with your brand the best branding experience possible is a given for brand and marketing managers. But the secret ingredient to perfecting that experience is none other than brand consistency. That all comes down to making sure that your brand assets (images, videos, and other materials that…
That’s a good question (if we do say so ourselves). Brand asset management (BAM) basically does what it says on the tin — it’s software that helps you easily access, manage, and share your brand content, all in a single system. If you’re dealing with brand assets (the images, videos, basically everything that makes…
As any brand management professional will know, it can be a pretty overwhelming task to manage all of the little things that come with doing it well. With the variety of assets (things like images, graphs, and videos that make your brand what it is) and team members involved, each playing a crucial role…
Contextual advertising… viral videos… personalised content… insert other marketing buzzwords. Trying to keep up with all of them is enough to drive you crazy. It’s hard enough to stick to everyday tasks like your posting schedules and general workflows — now you have to make sure every piece of content is managed efficiently. How?…
Put your hand up if you work in branding and you’re stressed out. OK, maybe you didn’t put your hand up while sitting alone in front of your screen — but we bet that you thought: “yes! That’s me.” We get it. Being a brand leader is not a walk in the park. Of…
Brand management was once a relatively small-scale venture that accounted for little more than a visible logo and a window display. This, and the fact that competition was generally limited to businesses within walking distance, meant that competitive brand advantage was easier to achieve and rarely took entire teams to make it happen. In…
