[vc_row][vc_column][vc_column_text] With so much brand choice available, customers need a differentiator, a reason to buy in and keep coming back. Today, that differentiator is brand experience. Customers are demanding consistently positive interactions with their brands and if they don’t feel that connection they’ll look elsewhere. In the words of Forrester’s Laura Ramos: “Exceptional experiences are…
[vc_row][vc_column][vc_column_text] What banking and financial services brands can learn from those who are doing it right. Savvy brands are putting user experience at the centre of their customer engagement strategies, and in today’s world, the focus is the smartphone. The mobile-first approach is becoming standard practice, and brand design is evolving with it. As more…
Meet energy drinks brand CULT and their online marketing co-ordinator, Katrine Klitgaard. In this video, Katrine tells the story of CULT and their brand management platform. She reveals how the company is selling multiple products into numerous overseas markets through distributors, and how their Brandworkz site ensures these partners get the right, high quality marketing…
Brandworkz Head of Product Hari Walters recently took some time out of his busy schedule to discuss the latest release of our digital asset management and brand management system, Brandworkz 7.1 In the video Hari discusses some of the new search features in Brandworkz 7.1, what he thinks users are looking for from a good search…
[vc_row][vc_column][vc_column_text]The title of this blog probably sounds like common sense; of course you’d want to protect your brand investment. Who wouldn’t? However, it’s not always as easy as you think it would be. Many thousands of pounds are spent directly and indirectly on brand every year. Good brands can increase a company’s value. Brand is…
[vc_row][vc_column][vc_column_text]How to innovate in healthcare marketing while remaining compliant Every marketer is focussed on innovation. We exploit new digital marketing channels and develop creative content to engage and retain customers. However, what makes it hard for healthcare marketers is the need to navigate complex and constantly changing regulations in the journey to new ways of…
In the world of technology, it takes an enormous amount of effort to build a product that people enjoy using. The secret? Simplicity. An interface that is easy and intuitive to use, but that can execute complex business tasks simply will get used again and again. But behind the seemingly effortless front-end of a successful…
[vc_row][vc_column][vc_column_text] Bringing the principles of customer engagement to the healthcare industry Two things we all know already… Under increasing competitive pressure, the healthcare industry has been witnessing a game-changing realisation of the need to provide customers with a really great brand experience. This situation has been compounded by the seismic shift of emphasis away from…
From time to time a company will go through a crisis that affects the public’s perception and causes damage to the brand. These events put large amounts of pressure on different departments, not least of which is the marketing and PR department who must communicate clearly about what is going on and how the brand…
[vc_row][vc_column][vc_column_text]Healthcare marketing is changing as patient behaviour is changing. Time was – and not that long ago – when people went straight to the doctor if they felt unwell. But now a rapidly increasing majority go straight to the internet. Patient use of the internet for health care research increased by 12% in the last…
